Content Strategist

Position Details

The Content Strategist is responsible for leading the strategy governance development and optimization of the University of Tampas web content ecosystem. Reporting to the Director of Content Strategy this role serves as the universitys subject matter expert for user-centered digital content ensuring web experiences are clear accessible engaging and aligned with institutional priorities brand standards and audience needs.

This position translates institutional messaging brand narratives and marketing initiatives into effective digital experiences that support enrollment engagement and reputation objectives. The Content Strategist develops and manages web content information architecture content standards and page structures while applying best practices in content strategy search engine optimization (SEO) accessibility user experience (UX) and analytics. Working collaboratively with stakeholders across the university the role provides strategic guidance leverages data-driven insights to improve content performance and advances a consistent high-quality digital presence across the Universitys website.

Key Responsibilities

Web Content Strategy and Execution

• Write edit and publish high-quality audience-focused web content aligned with institutional priorities and brand standards.
• Develop landing pages program descriptions and priority web content optimized for readability engagement and conversion.
• Apply consistent tone structure and voice across all UTampa web pages.

Content Models and Digital Governance

• Define and maintain content models for key page types (e.g. academic programs admissions pathways institutional priorities).
• Support consistent information architecture and taxonomy within the CMS.
• Conduct regular content audits to ensure accuracy relevance and accessibility compliance.
• Support content migrations QA testing and ongoing site optimization efforts.

SEO Accessibility and Performance Optimization

• Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.
• Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.
• Optimize metadata headings internal linking and structured content.
• Ensure web content meets WCAG 2.1 AA accessibility standards.
• Analytics and Continuous Improvement
• Monitor content performance and user behavior to identify opportunities for improvement.
• Translate analytics insights into actionable recommendations for content updates and prioritization.
• Share performance findings with the Manager of Content Strategy and digital partners to inform planning.

Collaboration and Campus Partnership

• Collaborate with Digital Strategy Creative Editorial Enrollment and Academic partners to support campaigns and initiatives.
• Align web content with paid media email and social referral strategies.
• Provide guidance and training to campus partners on writing for the web SEO and accessibility best practices.
• May mentor student contributors or interns supporting web content projects.

Minimum Qualifications

Education

• Bachelors degree in communications journalism marketing digital media or a related field.

Experience

• Three to five years of experience creating and optimizing web content.
• Exceptional writing and editing skills with a strong understanding of digital best practices.
• Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
• Working knowledge of SEO UX principles analytics and accessibility standards.
• Strong organizational skills and ability to manage multiple projects and deadlines.

Work Schedule
Monday through Friday from 8:30 a.m. to 5:00 p.m.
Summer: Monday through Thursday from 8:00 a.m. to 5:30 p.m.

The University of Tampa offers great benefits including:

• Free Tuition
• Generous paid leave
• Wellness initiatives
• 100% Employer-Funded Health Reimbursement Account
• 100% Employer-Paid Short & Long Term Disability Insurance
• 100% Employer-Funded Employee Assistance Program
• Discounted On-Campus Dining Meal Plans
• Free On-Campus Parking
• Access to Campus Amenities (pool library campus events and more)
• Fitness Center
• Pet Insurance
• Flexible Spending Accounts
• And more

Submission Guidelines

To receive full consideration for employment withThe University of Tampa please be sure to submit/upload required documents for thisposition at time of application submission. Required documentsshould be submittedin the attachment box at the bottom of the My Experience page of the application before continuing through the application.

Background Check Requirements

Finalists may be required to submit to a criminal background check. Some positions may also require a motor vehicle report and/or a credit report.

Additional Information

This description is intended to be generic in nature. It is not to determine specific duties and responsibilities for any particular position. Essential functions and overtime eligibility may vary based on the specific task assigned to the position.