Content Strategist

Description -

Overview

We are seeking an experienced execution-driven Content Strategist to join our North America Commercial Marketing team supporting top Enterprise and Commercial accounts. This is a newly created high-impact role within a fast-paced highly collaborative ABM-focused team at a Fortune 50 technology organization.

This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1 1:Few and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Specialist this individual will deliver high-quality persona-driven content that that drives engagement and pipeline growth.

The ideal candidate brings 57 years of B2B content marketing experience deep familiarity with ABM strategy strong technical fluency and the ability to operate at both a strategic and executional level.

Key Responsibilities

ABM Content Development & Execution

• Deep understanding of HP & competitors technical solution portfolio business & target audience to translate into high performing messaging & content
• Work closely with the junior content developer to execute the creation of the content in-house (i.e. Folloze boards social assets etc)
• Project manage agencies to develop and adapt compelling content for integrated ABM campaigns across Enterprise and Commercial accounts.
• Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
• Ensure campaign assets are delivered on time and aligned with activation timelines.
• Maintain content consistency and quality across all channels.

• Create assets across formats including:
  • Email nurtures (including build and deployment in Eloqua)
  • Landing pages
  • Direct mail
  • Social posts
  • Long-form and short-form content (whitepapers articles etc.)
• Ensure content aligns to 1:1 1:Few and 1:Many campaign strategies with strong persona and account relevance.
• Translate complex technical solutions into business-value messaging tailored to key buying personas.

Agency & Project Management

• Project manage agency-led content initiatives using Workfront or similar tools.
• Develop creative briefs and provide clear direction to internal and external partners.
• Review edit and approve content developed by agencies and internal contributors.
• Ensure agency outputs meet brand messaging and ABM personalization standards.

Content Governance & Operations

• Maintain and organize the teams asset repository.
• Ensure content is version-controlled properly tagged and accessible for reuse across campaigns.
• Identify opportunities to streamline content workflows and improve operational efficiency.

Thought Leadership strategy & content

• Responsibility to manage the Thought Leadership strategy across the Market for Commercial Enterprise
• Manage the content strategy for Thought Leadership campaigns while working with the events team to execute

Cross-Functional Collaboration

• Partner closely with:
  • Sales & Content Enablement Strategist
  • Junior Content Specialist
  • North America marketing team members
  • WW Marketing
  • Product marketing and subject matter experts
  • External agencies

Qualifications

Required Experience

• 57 years of B2B content marketing experience preferably in enterprise technology environments.
• Demonstrated experience supporting Account-Based Marketing (ABM) programs.
• Experience building and deploying email nurtures in Eloqua (or similar marketing automation platforms).
• Experience managing agency partners and complex multi-stakeholder projects.
• Strong understanding of persona-based messaging and enterprise buying cycles.

Preferred Experience

• Experience in a large matrixed organization.
• Familiarity with Workfront or similar project management platforms.
• Experience supporting Enterprise and Commercial sales teams.
• Ability to manage content across 1:1 1:Few and 1:Many ABM programs.

Skills & Competencies

• Exceptional writing editing and storytelling skills.
• Ability to translate complex technical concepts into clear compelling business value.
• Strong project management and organizational skills.
• High attention to detail and quality control.
• Confidence in challenging and improving creative briefs.
• Ability to thrive in a fast-paced collaborative and cross-functional environment.
• Strategic mindset with an execution-first orientation.

What Success Looks Like

• High-performing persona-aligned content that supports measurable ABM engagement and pipeline growth.
• Seamless execution of multi-touch campaigns across Enterprise and Commercial accounts.
• Efficient management of agency relationships and internal workflows.
• A well-maintained scalable content repository supporting ongoing campaign needs.
• Strong partnership across NA and Global teams.

The pay range for this role is $105050 to $161800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location job-related
knowledge skills and experience.

Benefits:

HP offers a comprehensive benefits package for this position including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time
with or without notice subject to applicable law.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal