Content Designer, Human Interface Design
Sunnyvale, CA - USA
Job Summary
Job Description
Content Designer Human Interface Design
Drive the Future of Automotive Experiences Join Our Human Interface Design Team!
Are you passionate about crafting intuitive beautiful and human-centered digital experiences across vehicles web and mobile platforms Our Human Interface Design (HID) team is redefining how people interact with automotive technologyboth inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware we create seamless experiences that feel effortless engaging and safe.
What We Do
Understand Drivers & Passengers: We dive deep into user research to uncover real needs and behaviors on the road and beyond.
Design Across Platforms: From infotainment systems to mobile apps and web portals to hardware switch configurations we build cohesive digital ecosystems that connect users to their vehicles and services.
Build Strong Foundations: We develop scalable design systems and interaction models that ensure consistency accessibility and innovation across all touchpoints.
Innovate Interactions: We define how users navigate voice controls advanced driver-assist features and connected services.
Champion Safety & Accessibility: Every design is inclusive distraction-free and aligned with global safety standards.
Collaborate Across Teams: We workhand-in-handwith engineers product managersinteriorand exterior designers and UX researchers to bring ideas to life.
Why Join Us
Impact at Scale: Your designs will shape the driving and digital experience for millions of users worldwide.
Creative Freedom: Explore bold ideas and push the boundaries of automotive and digital design.
Continuous Growth: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape.
User-First Culture: Every decision starts with empathy for the driver passenger and digital user.
Ifyoureready to design the future of mobilitywedlove to meet you!
The Role
The Content Designer Human Interface Design helps shape clear thoughtful and effective language experiences across GMs digital products and this role you will support content design work across web mobile and in-vehicle experiences while helping elevate content standards and systems across the practice. You will collaborate closely with designers and cross-functional partners in Customer Experience and Marketing to create intuitive human-centered experiences. This role is ideal for someone who cares deeply about language brings strong editorial judgment and is excited to design with AI tools through a language-first approach to interfaces.
What Youll Do
Support content design work for an assigned domain across web mobile and in-vehicle experiences
Create clear concise and useful interface language that improves product understanding and overall user experience
Contribute to the development of stronger content standards systems and reusable patterns across the practice
Partner with designers Customer Experience and Marketing team members to shape cohesive end-to-end experiences
Design and build with AI tools through a language-first approach to product interfaces
Help define content structure naming and taxonomy decisions that simplify complex user flows and information architecture
Your Skills & Abilities (Required Qualifications)
Strong written visual and verbal communication skills
A portfolio that clearly demonstrates your ability to write evaluate writing and solve content design challenges
Strong autonomy and a self-starter mindset with the ability to identify problem areas work independently and create clarity
Deep understanding of human interface design best practices
Ability to iterate quickly form a clear design point of view and respond effectively to cross-functional feedback
Strong editorial judgment and design sensibility with a belief that great software often benefits from fewer words
Skill in information architecture and taxonomy including the ability to simplify complex structures and navigation
Proficiency in Figma
Experience working within an in-house design system and established content standards
Ability to build strong collaborative relationships and contribute positively to team culture
What Will Give You A Competitive Edge (Preferred Qualifications)
Experience designing content across multiple platforms including web mobile and in-vehicle experiences
Experience contributing to scalable content systems standards or governance models
Familiarity with AI-assisted workflows and language-first approaches to interface design
Experience partnering closely with cross-functional teams such as design Customer Experience and Marketing
A strong point of view on naming interface language and how content supports usability and product quality
The salary range for this role is ($80700 - $109400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentivepayprogram offers payouts based on company performance job level and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs.Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuitionassistanceprograms employeeassistanceprogram GM vehicle discounts and more.
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
IC
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.