Category Development Manager

CATEGORY DEVELOPMENT

Build strong relationships with customer partners and serve as a trusted resource for category insights and growth opportunities.

Develop expertise in category trends consumer behavior competitive activity and product performance across both in-store and online channels.

Support assortment merchandising pricing promotional and new product strategies that drive category growth.

Analyze data from multiple sources to identify opportunities risks and performance gaps and translate insights into actionable recommendations.

Partner with Sales Marketing Insights eCommerce and other cross-functional teams to support business planning performance tracking and growth initiatives.

Present recommendations and category insights in a clear and compelling way to customers and internal stakeholders.

CATEGORY MANAGEMENT

Develop deep expertise in the beverage category and broader market trends.

Utilize sales consumer market and retailer data to identify growth opportunities and support strategic decision-making.

Lead category reviews and provide recommendations related to assortment pricing merchandising and promotional effectiveness.

Support shelf and merchandising optimization initiatives to improve the customer and shopper experience.

ANALYSIS

Analyze new product performance sales trends product mix and merchandising effectiveness.

Create and maintain dashboards scorecards and reporting tools that track business performance and key metrics.

Deliver custom analyses trend reporting and business recommendations for internal and external stakeholders.

Stay informed on industry trends and category management best practices to continuously improve capabilities and business impact.

Qualifications :

• Bachelors degree in Business Marketing Analytics or related field preferred
• 35 years of experience in CPG retail or syndicated data with a focus on category management sales analytics or shopper insights
• Strong experience leveraging syndicated (e.g. Nielsen Circana) POS/loyalty (e.g. 84.51 dunnhumby) and panel data to drive sales and share growth
• Ability to translate complex data into clear actionable insights and compelling stories
• Proven ability to build collaborative partnerships with retail customers and cross-functional teams
• Proficient in Microsoft Office (Excel PowerPoint Word)
• Strong communication and presentation skills
• Highly organized with the ability to manage multiple projects simultaneously
• Working knowledge of retail merchandising and in-store execution

Preferred Qualifications:

• CPCM certification and/or Masters degree
• Experience in sales or analytical sales support including customer-facing engagement
• Experience working with third-party agencies (brokers data/insight providers)
• Beverage/DSD experience
• Experience with analytical tools (e.g. Tableau Power BI SQL Alteryx ProSpace)

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $92000 - 138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time