Demand Generation Manager

MX is a fintech company on a mission to empower the world to be financially strong. We build technology that helps banks credit unions and fintechs deliver smarter more intuitive financial experiences to millions of people.

Like many startups weve navigated real growth challenges and weve come out stronger on the other side. Today MX is in a phase of renewed momentum and scale with a solid foundation and a clear vision for whats next. This is a place where thoughtful execution matters innovation is encouraged and individuals have real ownership over their work.

Our culture values curiosity accountability and impact. We give people the space to question assumptions design better solutions and help shape how the company grows. If youre looking to do meaningful work influence outcomes and grow alongside a company thats ready to move fast youll feel at home at MX.

MX is looking for a Demand GenerationManager to own integrateddemand campaigns and the partner relationships that amplify them. Youll run end-to-end
programs across email paid website and events while managing MXs presence with theanalysts consultants and industry associations that influence how FIs choose technology. This
role sits at the center of our demand engine and ties directly to our annual goals of 325 SQLsand $33M in generated pipeline.

What Youll Do

Campaign Execution & Lifecycle

• Own end-to-end execution of integrated campaigns across email paid web and eventsfrom brief to measurement
• Design and manage Marketo lifecycle and nurture programs that move named FI accounts from first touch to SQL
• Build and maintain segmented audiences by persona account tier and journey stage; turn unworked signals into targeted plays with BDRs and RevOps

Partner & Channel Enablement

• Serve as the primary marketing contact for strategic partnerscoordinating co-marketingprograms joint GTM activities and co-branded campaigns
• Build partner-facing playbooks solution briefs and talking points that make MX easy toposition and recommend

Analyst Consultant & Association Relations

• Own MXs relationships with Forrester Gartner Cornerstone Advisors and key FI technology consultantsmanaging briefings inquiries and positioning
• Build active presence in BAI ABA CUNA NAFCU and other associations through speaking slots working groups and warm introductions
• Surface opportunities for MX executives to engage at industry events and in analyst research Content Coordination & Measurement
• Brief and coordinate Content Design and Product Marketing to source campaign assets and co-branded materials grounded in MXs strongest proof points
• Track SQL growth pipeline contribution partner-influenced pipeline and marketing ROI in Salesforce HockeyStack and Domo
• Run post-campaign and quarterly partner reviews to identify what moved the number and reallocate spend

What Were Looking For

• 4 years of B2B marketing with meaningful time in campaign management demand generation and/or partner or channel marketing
• Hands-on Marketo experience building lifecycle and nurture programs; Salesforceproficiency required
• Proven experience in financial servicesworking with analysts consultants orassociations that influence FI technology decisions
• Track record of integrated campaigns and co-marketing programs that generatedmeasurable pipeline
• Strong relationship buildercomfortable engaging analysts C-suite executives andpartner leadership in person and at industry events
• Willingness to travel regularly to cultivate relationships with consultants analysts andassociation partners
• Excellent project managerable to run concurrent campaigns and partner programswithout dropping threads
• Familiarity with HockeyStack Clay LeanData or similar tools is a plus

At MX we are a high-performance organization that thrives on trust and results. This role is based in Lehi Utah. We believe in empowering our team members to deliver exceptional outcomes while taking advantage of our incredible office space when it best supports their work. Our Utah office features onsite perks such as company-paid meals a sports simulator gym mothers lounge and meditation room and meaningful interactions with amazing people. We encourage team members to come together in the office to collaborate kick off key projects or strategize cross-functionally fostering connection and innovation.

MX is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer we never discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age military or veteran status status as an individual with a disability or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to