Campaign Manager, Fire TV

Join the team changing the future of entertainment. Fire TV is an industry-leading media experience and one of the most innovative and fastest-growing businesses in consumer devices with over 50 million active customers. This role joins a passionate fun team where everyone has an entrepreneurial spirit unrelenting tenacity to get things done and focus to deliver significant impact on our customers lives.

The Campaign Manager will be responsible for owning and developing measured scalable and breakthrough integrated communication strategies and campaigns that build awareness for the Fire TV products. As a core member of the team you will leverage key customer business creative and media insights to craft integrated communications and plans with clear objectives strategies and deliverables. You will collaborate and influence horizontal teams on the development of integrated campaigns working closely with cross-functional partners from ideation through execution. You will also work collaboratively with creative media engagement PR and onsite partners in addition to business and global stakeholders. You will leverage market research and consumer insights to guide positioning and messaging recommendations and maintain brand consistency in multi-channel communications.

The ideal candidate is passionate about meeting customer insights with creative campaigns and can synthesize inputs into clear strategies. You should have proven ability to lead multi-channel campaigns from creative to execution. You should be a creative problem-solver and have strong attention to detail with the ability to flex between thinking big and diving deep.

Key job responsibilities
- Ownership of strategy development and integrated communications briefs with oversight across all aspects of the campaign process from strategy to ideation to execution to measurement.
- Drive collaboration with a sizable team of cross-functional partners inclusive of business onsite project management paid media creative PR product measurement and beyond.
- Oversee the execution of wide scope media campaigns through the creative allocation of media tactics and delivery of standard and custom creative in partnership with media and external partners.
- Work in partnership with research & insights teams to design learning agendas and measurement for integrated communications plans.
- Craft detailed documentation to lead communication plan and campaign reviews with senior leaders & stakeholders and global partners.
- Apply key learnings to inform decision making through research & analysis financial analysis & testing.
- Understand constraints & challenges; but lead with a creative solution mindset to find ways in break down barriers & illuminate opportunities.


A day in the life
In this role you will own and influence Fire TV marketing campaigns working closely with cross-functional partners from ideation through execution. You will work collaboratively with creative media engagement PR and onsite partners in addition to business and global stakeholders.

About the team
This team is fun driven and passionate about connecting customers to a world entertainment through our best in class devices and services. The Fire TV Brand & Integrated Marketing team operates as a central team and hold a high bar for leading brand strategy product launches and creative design

- 3 years of marketing experience
- 3 years of defining and implementing process improvement initiatives using data and metrics experience
- Experience working cross functionally with tech and non-tech teams

- Experience with digital technologies consumer products media and e-commerce

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Santa Monica - 132500.00 - 179300.00 USD annually
USA WA Seattle - 132500.00 - 179300.00 USD annually