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Campaign Analytics Senior Manager

Wells Fargo Bank


Job Location:

Charlotte, NC - USA

Yearly Salary: USD 139000 - 217000
Posted: 7 September 2026 (6 days ago)
Application Deadline: 5 December 2026
Vacancies: 1 Vacancy

Job Summary

About this role:
Wells Fargo is seeking a talented Campaign Analytics Senior Manager to join our growing Marketing Analytics team within Consumer Banking and Lending (CBL).
In this role you will partner closely with business stakeholders lead and develop a team of data scientists and play a critical role in shaping the performance of our marketing campaigns. You will conduct analysis to evaluate key marketing levels deliver actionable in-flight reporting to continuously refine campaign performance and generate insights that inform future optimization strategies.
Additionally you will contribute to the development and execution of marketing strategies that drive customer growth and engagement while improving overall campaign effectiveness and efficiency.
In this role you will:
Lead and develop a high-performing team of analytics professionals providing direction coaching and oversight to ensure successful execution of key initiatives and business objectives. Define and implement strategies for planning coordinating and delivering data-driven research analytics and intelligence that support marketing and broader business goals.
Partner with stakeholders and influence leaders across all levels to provide strategic consultation translating complex analytical findings into clear actionable insights. Oversee the development of advanced analytical approaches leveraging statistical techniques modeling and experimentation to measure and optimize campaign performance both in-flight and the analysis of large complex structured and unstructured datasets to identify trends generate hypotheses and deliver meaningful recommendations that inform decision-making. Guide teams in solving complex business problems ensuring high-quality deliverables while building strong analytical capabilities and technical allocation of people and financial resources to align with strategic priorities and meet business commitments. Foster a culture of continuous improvement and talent development enabling the team to innovate scale analytical solutions and enhance marketing effectiveness and cross-functionally with peers and leaders to shape strategies improve business processes and identify opportunities for optimization including enhancements to data systems and analytical capabilities.
Required Qualifications:
  • 7 years of Analytics experience or equivalent demonstrated through one or a combination of the following: work experience training military experience education
  • 3 years of management or leadership experience
Desired Qualifications:
  • 2 years of previous marketing campaign analytics experience
  • Strong analytical skills with experience using data and insights to inform marketing decisions
  • Proficiency in SQL Python / R and other programming languages
  • Proficiency in Data visualization preferably with Tableau
  • Experience with large production data sets
  • Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines
  • Expertise in statistical testing
  • Excellent communication and interpersonal skills with the ability to build strong relationships with cross-functional teams
  • Experience with technical systems and business processes extracting data driven insights while identifying opportunities for engineering enhancements
  • Hands-on experience of Extract Transform and Load (ETL) and data warehousing for purposes of integrating different data sources
  • Experience with managing and having direct reports
  • Experience using Copilot and AI prompting
  • Comfortable with ambiguity and passionate about customer and employee experience
  • Strong track record mentoring and developing talent.
Job Expectations:
  • Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote
  • This position is not eligible for Visa sponsorship
  • Relocation assistance is not available for this position

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance skills experience or work location. Employees may also be eligible for incentive opportunities.

$139000.00 - $217000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits many of which are listed below. VisitBenefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance critical illness insurance and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Posting End Date:

7 Sep 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit Market Financial Crimes Operational Regulatory Compliance) which includes effectively following and adhering to applicable Wells Fargo policies and procedures appropriately fulfilling risk and compliance obligations timely and effective escalation and remediation of issues and making sound risk decisions. There is emphasis on proactive monitoring governance risk identification and escalation as well as making sound risk decisions commensurate with the business units risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process visitDisability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.


Required Experience:

Senior Manager


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