Business Marketing Manager – Valves Division

Role Summary

The Business Marketing Manager for the Valves Division leads the strategy development and analysis of marketing programs for a $1.5B division helping bring to life and reinforce Flowserves mission of empowering critical industries with extraordinary solutions. This role serves as a strategic partner to business and sales leaders translating business priorities into marketing programs that strengthen Flowserves brand support growth and improve customer engagement. This individual reports directly to the Head of Marketing and serves as a voice of business marketing on the Marketing Leadership Team (LT).

Responsibilities

• Business Marketing Strategy:
  • Serve as the primary marketing partner to a $1.5B division leading the marketing strategy for key business initiatives
  • Translate business priorities into marketing programs that drive measurable business growth and strengthen Flowserves brand
• Cross-Functional Orchestration:
  • Collaborate with business and sales leaders to support key initiatives with programs including industry and product campaigns launches M&A activities and events
  • Partners with portfolio marketing events digital demand generation creative and other adjacent functions for execution
• Prioritization and Stakeholder Alignment:
  • Ensure alignment between product strategy commercial priorities marketing programs and customer needs
  • Keep effort focused on delivering highest priority and impact wins in a dynamic business environment
• Measurement and Business Impact
  • Connect marketing activities to business KPIs and demonstrate full funnel impact
  • Use data and insights to optimize programs improve engagement and support commercial outcomes

• Marketing Function Leadership:
  • Serve as a key voice on the Marketing LT in advancing the marketing function at Flowserve to maximize business growth and improve the customer experience
    

Preferred Experience / Skills

• Bachelors degree in Marketing Business Engineering or a related field (or equivalent experience)
• 10 years of experience in B2B marketing in energy industrial or technology industries.
• Excellent written and verbal communication skills; able to translate technical features into customer value
• Experience with a variety of Marketing channels and programs including web advertising demand generation social media content marketing events and research
• Ability to prioritize and handle numerous competing demands in a high-volume fast-paced working environment frequently under firm deadlines
• Demonstrated ability to collaborate with stakeholders in a variety of functions
• Experience influencing senior business and sales stakeholders
• Ability to analyze data and utilize the data to drive continuous program improvement
• Ability to lead without direct authority
• Budget management experience
• Ability to travel up to 25%