Business Analytics Lead Senior Marketing & Customer Analytics

At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected valued and have an opportunity to contribute to the companys success. As a Business Analytics Lead Senior within PNCs Data Modeling & Analytics Marketing & Customer Analytics organization you will be based in Wilmington DE Tysons VA Pittsburgh or Philadelphia PA.

Role Overview:

At PNC were building the next generation of credit card experiences and data-driven marketing is at the heart of that vision. As a Business Analytics Lead Senior supporting Credit Card and Lending Campaign Management and Marketing Strategy you will lead acquisition campaigns and audience selection to drive customer acquisition engagement and portfolio growth.

This is a high-impact lead role where youll bring together analytical rigor marketing strategy and customer selection to influence key decisions across the credit card business. Youll work closely with senior stakeholders to develop innovative marketing approaches optimize performance and champion a culture of experimentation and continuous improvement.

Key Responsibilities:

Lead Cards and Lending audience selection optimization and delivery ensuring alignment with business objectives risk frameworks and marketing priorities across all products. Optimize campaign audience selection by integrating valuation and response modeling to maximize returns.
Lead the execution audit review and approval of campaign selection criteria and ensure high quality final campaign delivery across prescreen and non-prescreen channels.
Define and evolve the campaign delivery operating model including governance controls and approval processes for selection criteria and execution.
Provide strategic oversight of campaign execution platforms (e.g. Experian Ascend Marketing) including data availability data flows and execution readiness.
Drive continuous improvement of campaign processes and data flows identifying opportunities to enhance efficiency scalability and control within execution platforms.
Partner closely with marketing operations external partners internal strategic analytics team to ensure campaigns are executed efficiently and in line with business and regulatory requirements.
Serve as a point of escalation for campaign delivery issues
Lead campaign delivery reporting and tracking across channels (Branch Online Banking Mobile Call Center) and products (Cards UIL HELOC Mortgage).
Analyze campaign delivery gaps identify optimization opportunities and clearly communicate insights and recommendations to senior stakeholders.


Preferred skills and experience:

8 years of experience in marketing analytics credit cards consumer banking or a related data-driven role with at least 5 years in a leadership or managerial capacity.
Proven ability to lead and develop high-performing analytical teams.
Strong expertise in prescreen and non prescreen acquisition campaigns including proactive prescreen and reactive prescreen processes.
Familiarity with campaign execution and analytics tools such as Experian Ascend Marketing Tableau SQL Hadoop HIVE and Python (preferred).
Strong proficiency in data tools (SQL SAS Python or similar) and experience working with large complex datasets.
Strategic thinker with a deep understanding of customer behavior marketing performance metrics and portfolio dynamics.
Excellent communication and storytelling skills with the ability to influence stakeholders at all levels.
Prior experience in banking or financial services preferred.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as the primary mentor to more junior employees.
• Consults with clients and mentors consultants/leads on tool and strategy implementation and monitoring statistical scoring business intelligence data quality and analytical product/solution development.
• Leading efforts across the team in determining the optimal analytic approach and supporting development implementation and enhancements.
• Conceptualizing developing and continuously optimizing analytical solutions for business leadership to enable more complex data driven decision making.
• Leads the analysis of results and makes strategic recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications/licensures needed to be successful in this position.

Analytical Thinking Business Acumen Business Analytics Consulting Decision Making and Critical Thinking Effective Communications Emerging Technologies

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree PhD or certifications is desirable. Industry relevant experience is typically 8 years. Specific certifications are often lieu of a degree a comparable combination of education job specific certification(s) and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

No Required or Preferred Language Assessments

Base Salary: $100100.00 $202800.00

Salaries may vary based on geographic location market data and on individual skills experience and education. This role is incentive eligible with the payment based upon company business and/or individual performance.

Generally this opening is expected to be posted for two business days from 09/01/2026 although it may be longer with business discretion.

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.

In addition PNC generally provides the following paid time off depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.

To learn more about these and other programs including benefits for full time and part-time employees visit.

If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.