Brand Media Manager

Position Summary  

The Brand Media Manager will drive paid media strategy and execution across our portfolio of distinctive hospitality brands: Limelight Hotels The Little Nell and Nell New York. This role will translate the unique positioning of each property into paid media campaigns that drive awareness demand and direct bookings. This role will be responsible for building property-specific full-funnel media strategies managing budgets and pulse periods executing campaigns across platforms and managing vendor relationships. This role reports to the Sr. Director of Digital & Performance Marketing. 

The salary range for this position is $70500 - $85000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 

Applications for this position will be accepted until September 1 2026. 

Essential Job Functions/Key Job Responsibilities 

• Develop and lead integrated paid media strategies across paid social paid search programmatic display native OTT/CTV and travel-specific channels such as Google Hotel Ads Metasearch tailored to each brands positioning and seasonal demand patterns. 
• Build monthly quarterly and annual media plans and own end-to-end campaign execution as neededsetup targeting budget pacing bid strategy and QAacross platforms such as Meta Google Ads Bing TikTok and Pinterest. 
• Partner with agency and analytics partners to manage day-to-day execution on platforms tactics reporting and creative delivery while retaining strategic ownership and accountability for results. 
• Partner with Revenue Management and Business Unit marketing teams to align media spend and rate-driven offers with occupancy goals ADR targets booking windows and shoulder-season demand across Limelight The Little Nell and Nell New York. 
• Manage always-on and campaign-based budgets across three distinct brand voices ensuring accurate forecasting efficient pacing and reallocation based on real-time performance. 
• Continuously monitor and optimize campaigns toward core KPIs (ROAS CPA cost per Booking Brand Lift) leveraging AI tools to automate workflows reporting pacing and in-platform budget management. 
• Develop and execute A/B and multivariant creative tests synthesizing learnings into clear performance briefs creative performance and actionable results to report to the core Business Unit and creative teams. 
• Collaborate with Brand Creative and content teams to develop high-performing data-backed creative tailored to each propertys distinct identityLimelights approachable mountain-town energy; The Little Nells understated luxury; and Nell New Yorks design-forward urban sensibility. 
• Collaborate with Digital and e-commerce teammates to align promotions inventory and messaging and ensure landing page experiences and tracking infrastructure support paid media goals. 
• Collaborate with hospitality marketing team to develop strategies and paid focused go-to-market plans to support seasonal and evergreen offers/messaging ensuring that all parties are aligned from inception to launch.  
• Build maintain and automate reporting dashboards (Looker Studio Tableau) in partnership with the Director of Digital & Guest Analytics delivering weekly and monthly executive-ready performance readouts and recommendations to brand and revenue stakeholders. 
• Evaluate and manage relationships with media vendors and ad tech platforms; serve as Meta Business Manager admin overseeing user access business settings pixels customer data and integrations. 
• Stay ahead of platform updates betas and emerging trends in paid media travel outdoor recreation and e-commerce; coordinate creative deliverables with the project management team using Asana Airtable and Figma. 
• Other duties as assigned. 

Qualifications :

Education & Experience Requirements  

• Bachelors degree in Marketing Communications Business or related field required 
• 3 years of experience in paid media/performance marketing with direct campaign management experience across paid social and paid search at minimum 

Knowledge Skills & Abilities   

• Proven track record in Meta Ads Manager and at least one other platform (e.g. TikTok Ads Pinterest Ads) with experience in managing budgets.  
• Experience marketing for hospitality travel or luxury lifestyle brands strongly preferred. 
• Hands-on platform experience with Meta Ads Manager TikTok Ads Pinterest Ads Google Ads Google Analytics and at least one DSP or programmatic platform with proven track record across all respective Business Managers.  
• Familiarity with hotel-specific media channels such as Google Hotel Ads Metasearch platforms (Sojern Trivago TripAdvisor) and OTA co-op marketing.  
• Familiarity with hotel PMS/CRS systems and how booking data connects to media performance (e.g. understanding of RevPAR ADR direct booking channels and booking windows). 
• Analytical mindset with extensive experience using tools such as Google Analytics Looker Studio Excel AI Platforms or other digital reporting tools. 
• Excellent communication and project management skills and can manage several stakeholders and agency partners. 
• Experience working in creative organization tools such as Airtable and Figma. 

Additional Information :

Work Environment and Physical Demands

• Ability to stand type and sit at desk/computer for most of the work shift executing repetitive movements   
• No adverse or hazardous conditions  
• Not required but preferred to be able to occasionally lift push or pull 25 lbs. individually or with assistance (weight limits can vary according to position but no more than 50) 

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  

• Health Dental and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes 
• Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at .         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Companys benefits and other compensation visit One participates in E-Verify.

E-Verify & Right to Work Poster

Remote Work :

No

Employment Type :

Full-time