Brand Marketing Manager
Job Location:
San Francisco, CA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Department:
Job Summary
At Yardzen we believe people are at their best when theyre outside.
Our mission is simple: help people complete the outdoor spaces of their dreams. We start with design and stay with the project through the build pairing homeowners with a dedicated representative who guides cost and design tradeoffs matches them with multiple vetted local contractors makes sense of the estimates and helps them confidently hire the right one. The result is a finished yard not just a plan. Since our launch in 2018 weve helped tens of thousands of homeowners transform their outdoor spaces make sustainable choices enhance property value and enjoy life outdoors.
Were transforming the $200 billion outdoor renovation industry with AI data and technology making design effortless and the build clear guided and far less daunting from first idea to finished space. Recognized as Fast Companys Most Innovative and named to Inc. Magazines Best Places to Work our work has been featured in Architectural Digest The New York Times Sunset Magazine House Beautiful The Wall Street Journal and Forbes. And were just getting started.
Yardzen is hiring a hands-on Brand Marketing Manager to help grow brand awareness tell our stories and create new ways for homeowners and brands alike to discover and engage with Yardzen. Yardzen aspires to be a lifestyle brand with this role leading the activities through the conversion cycle resulting in a passionate community of Yardzen lovers. This role is among the most important to the company as it sits at the core of our brand and mission.
This is a generalist role on purpose. Youll devise a communications strategy on Monday partner with a creator for content on Tuesday launch a referral program on Wednesday execute an experiential pop up on Thursday and give a contractor partner directions about how to best photograph a Yardzen yard theyre building on Friday. Youll own the programs you build including their results.
This role requires a brand marketing athlete. Youll do lots of things in this role but first and foremost youll be a modern storyteller. Every single Yardzen client has a story. Its through telling those stories individually and at scale that Yardzens brand really comes alive.
This role reports into the Marketing Director.
Brand Communications & Campaigns
Define communications priorities and gain executive alignment on strategy and content approach that build the Yardzen brand with prospective clients.
Design launch and own campaigns that focus on building brand awareness and shaping a positive perception of Yardzen.
Nail consistent messaging and brand voice across every mention of Yardzen you own
Identify creative opportunities to bring the Yardzen brand to life and reach new audiences across channels and activities.
Foster and facilitate community around the Yardzen brand among past clients that can positively affect current/future clients and lead to lifestyle brand status.
Build project plans coordinate stakeholders and keep initiatives moving from idea through launch.
Organic Growth & Content
Shape organic initiatives that introduce Yardzen (discovery) and entice the right people to engage with our brand and product platform.
Leverage expertise in key social platforms (Instagram Pinterest) to tell compelling brand stories that engage potential clients (and the Yardzen community).
Design programs that make it easier for Yardzen clients to share their yard transformations and thus share Yardzen.
Own the Yardzen Ambassador Program for creators and Yardzen champions alike to earn commission.
Brand Collaborations & Activations
Discover and engage with the brands that share our ethos and complement our mission for potential partnerships to engage audience segments with the Yardzen brand.
Manage the day-to-day marketing execution of collaborations including messaging creative assets timelines and promotion (in close collaboration with the Business Partnerships team).
Track and report on partnership activation performance share learnings and evolve strategies accordingly.
Public Relations & Storytelling
Partner with the Director in owning the Yardzen PR strategy and activation (note the Founder / CEO plays a big role here).
Become expert on Yardzens data and trends were seeing across our platform and package them as stories richly valuable to the publications our clients read.
Form relationships with the right journalists editors creators brand influencers and media properties to further the Yardzen leadership voice in the landscape market.
American Firewise Project our effort to help homeowners in fire-vulnerable areas build yards that are both beautiful and defensible starting with the five feet closest to the house.
You have 5 years of experience across brand marketing communications content PR or integrated marketing.
Youre a social media maven adept at creating content strategy leading development of the content and understands how social platforms work.
Youre a strong writer and editor. Youve been complimented on your writing skills your whole life.
Bonus if you have experience in a premiere PR firm working on successful D2C brands.
Youre a versatile generalist whos excited to work across different types of marketing initiatives.
Youre self motivated and are inclined to run not walk. We move fast!
You can write a killer pitch and show us a few that have resulted in excellent stories.
Youre AI-confident but not reliant. Claude has nothing on your writing skills.
Youre a real teammate with goodness and grit. Youre proactive resourceful and comfortable working in a fast-moving environment with lots of ambiguity.
You are based in the Bay Area and available to support occasional in-person opportunities - such as client photo shoots community events and brand activations - in Yardzens largest client market.
- Remote work always: Were a remote-first company
- Full coverage for you: 100% paid medical dental and vision insurance
- Competitive compensation: Salary that matches your skills and experience
- Support for growing families: 12 weeks of fully paid parental leave
- Monthly perks: Wellness cell phone and internet stipends to keep you connected and cared for
Required Experience:
Manager
About Company
At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in. So regardless of race, gender identity or expression, sexual orien ... View more
