Brand Marketing Director
Hunt Valley, MD - USA
Job Summary
McCormick & Company Inc. a global leader in the spice flavor and seasonings industry is seeking a full-time Brand Director immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley Maryland.
McCormick & Company Incorporated is a global leader in flavor with approximately 14000 employees worldwide. With over $6 billion in annual sales across 160 countries and territories we manufacture market and distribute spices seasoning mixes condiments and other flavorful products to the entire food industry including e-commerce retailfood manufacturers and foodservice businesses. Our most popular brands include McCormick Frenchs Franks RedHot Stubbs OLD BAY Lawrys Zatarains Ducros Vahiné Cholula Schwartz Kamis DaQiao Club House Aeroplane and Gourmet Garden. Every day no matter where or what you eat or drink you can enjoy food flavored by McCormick.
As a company recognized for its exceptional commitment to employees McCormick offers a wide variety of benefits programs and services. Benefits include but are not limited to tuition assistance medical dental vision disability group life insurance 401(k) profit sharing paid holidays and vacations.
A person in this role wille be responsible for the development and execution of strategic plans for the Franks RedHot brand and BBQ Sauce brands including Stubbs and Cattlemens BBQ Sauce to achieve sales share and profit goals. Overall P&L responsibility and/or input into sales volume profitability share performance creative advertising consumer promotion shopper marketing merchandising packaging innovation and pricing. Position reports to the VP Marketing Condiments & Sauces.
Key Responsibilities:
- Manage P&L and budgets (major revenue impact to Company)
- Develops comprehensive consumer led-growth strategies partnering cross-functionally on brand positioning breakthrough consumer communications and in-store and eCommerce programs to lead transformational business growth.
- Develops and presents actionable annual brand plans to divisional leadership and sales team; Monitors and optimizes plan execution.
- Provides direction to key cross-functional partners such as research sales product development manufacturing quality finance legal & advertising agencies to deliver sales share and profit goals.
- Partner cross-functionally to develop support and influence total Brand and P&L performance including product quality improvements innovation cost reduction shopper marketing in-store eCommerce revenue growth management advertising and public relations.
- Development engagement & management of direct reports; mentoring of others.
Required Qualifications:
- Bachelors degree in Marketing or a related discipline required.
- Minimum of 10 years of progressive marketing experience or equivalent related experience.
- Demonstrated success in consumer packaged goods marketing including brand building forecasting advertising market research consumer and trade promotion P&L management and business planning.
- Proven experience leading developing and managing direct reports and teams.
- Strong leadership strategic thinking communication collaboration analytical and project leadership skills with the ability to manage multiple priorities and projects.
- Expertise in syndicated data sources market research business and brand planning advertising financial analysis promotional activities and consumer communications.
- Expert understanding of marketing principles and practices with strong working knowledge of Sales Finance and Supply Chain.
- Deep understanding of the consumer packaged goods industry competitive landscape and how marketing integrates across commercial and functional teams.
- Ability to establish standards and specifications develop strategic recommendations and exercise sound judgment regarding data sources analytical conclusions and financial recommendations.
- Strong communication influencing and diplomacy skills with the ability to build productive relationships with Field Sales external customers agency partners Marketing Services Finance and Supply Chain.
- Demonstrated people leadership capabilities including setting objectives coaching performance management career development and reward recommendations.
In the spirit of pay transparency we are excited to share the base salary range for this position is $160500.00 - 273000.00
Base salary compensation will be determined based on factors such as geographic location skills education experience for this role and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormicks Incentive Bonus (MIB) Plan/ McCormicks Sales Incentive Bonus (SIB) Plan/ McCormicks Dividend Program.
In addition to a competitive compensation package permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:
- Comprehensive health plans covering medical vision dental life and disability benefits
- Family-friendly benefits such as paid parental leave fertility benefits Employee Assistance Program and caregiver support
- Retirement and investment programs including 401(k) and profit-sharing plans
As a general policy McCormick does not offer employment visa sponsorships upon hire or in the future.
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected veteran status age or any other characteristic protected by law.
Required Experience:
Director
About Company
McCormick spices and products have been kitchen must-haves since 1889. Learn about seasoning and cuisine while discovering tons of delicious recipes today.