Brand & Marketing Designer

Job Title: Brand & Marketing Designer
Job Type: Full-time Hybrid in office in NYC. We have an in-office culture with a minimum 3 days in the office (Tues-Thurs).
Reporting to: Creative Director UX & Brand

Partners with:VP of Marketing Sales Leadership

Focus Areas: Brand systems marketing design website sales collateral presentations motion AI assisted creative workflows
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB

BranchLab is transforming healthcare commercialization with Pathwai the industrys first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients providers and caregivers to life-improving therapies and resources.

Built for the evolving privacy landscape BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industrys technical infrastructure we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood reached and engaged.

BranchLab is helping build a more intelligent efficient and responsible model for healthcare commercialization.

THE OPPORTUNITY

BranchLab is looking for a Brand & Marketing Designer to help build scale and evolve the visual identity of the company across brand marketing sales and client experience.

This person will work closely with the Creative Director UX & Brand the VP of Marketing Sales Product and leadership to create high-quality visual materials that support BranchLabs growth market presence and personalized client experience strategy.

This role is ideal for a highly creative collaborative and organized designer who can move quickly think conceptually and execute with polish. The right person enjoys bringing new ideas to the table exploring multiple design directions and seeing their work make a direct impact on brand perception marketing campaigns sales conversations and client engagement.

The Brand & Marketing Designer will support both traditional marketing design needs and the development of BranchLab DNA our personalized client experience system for priority accounts. This includes scalable brand guidelines presentation systems sales materials event assets motion graphics website support and account-specific visual storytelling.

KEY RESPONSIBILITIES

Help expand and maintain the BranchLab visual identity across marketing sales digital and client-facing materials.

Support the development of scalable brand guidelines including typography color imagery iconography layout motion and visual storytelling principles.

Create design systems and reusable assets that allow the company to move faster while maintaining consistency and quality.

Ensure all materials feel polished thoughtful differentiated and aligned with BranchLabs brand standards.

Bring fresh creative ideas and visual concepts that help set BranchLab apart in the market.

Design marketing assets across campaigns social media events digital channels and internal initiatives.

Partner with the VP of Marketing to support ongoing marketing priorities campaign needs and growth initiatives.

Create display ads campaign graphics website visuals landing page assets event materials and other marketing deliverables.

Translate marketing strategy into clear compelling and visually engaging creative.

Develop materials that support demand generation brand awareness pipeline and revenue growth.

Design high-quality sales collateral including pitch decks one-pagers leave-behinds client presentations and executive-ready materials.

Build scalable Microsoft PowerPoint templates and presentation systems that can be adapted across sales leadership marketing and client conversations.

Create account-specific visual materials that help priority customers feel understood and engaged.

Support tailored client narratives through strong layout information design and visual storytelling.

Make complex ideas data and product value easier to understand and more compelling to present.

Support the creation of personalized client experience materials for priority accounts.

Help develop account-specific design extensions pitch systems onboarding materials and visual storytelling frameworks.

Create assets that connect BranchLabs brand sales narrative marketing presence and client experience.

Contribute to systems that allow personalized work to scale without becoming inconsistent or overly manual.

Help establish clear guardrails for what can be customized by account and what should remain consistent within the BranchLab identity.

Create motion graphics lightweight animations and short-form video assets where appropriate.

Support minor video editing and post-production needs for marketing social sales events or internal communications.

Help bring BranchLabs story to life through dynamic visual formats.

Collaborate with external multimedia vendors when needed to ensure work aligns with BranchLabs quality standards and brand direction.

Explore new ways to use motion video and interactive formats to improve storytelling and engagement.

Build reusable design templates for marketing sales presentations events and recurring business needs.

Maintain organized design files asset libraries template systems and documentation.

Help create a more scalable design workflow so the company can produce high-quality materials faster and more consistently.

Support asset management across still graphics motion graphics video files presentation templates and brand resources.

Reduce one-off design requests by creating systems that others can use confidently.

Use AI tools thoughtfully to accelerate design exploration improve creative workflows and increase output quality.

Leverage AI to generate visual directions moodboards concepts imagery layout options motion ideas and first-pass creative explorations.

Use AI as a creative partner while maintaining strong design judgment taste and brand standards.

Explore AI-assisted workflows for faster iteration across marketing sales presentations social event materials and client-specific assets.

Develop reusable prompts creative systems and template approaches that help Marketing and Sales produce custom assets more efficiently.

Stay curious about emerging AI tools and proactively identify ways they can improve BranchLabs creative speed quality and scalability.

Balance AI efficiency with thoughtful human design direction ensuring all final work feels polished intentional and aligned with the BranchLab brand.

Work closely with the Creative Director UX & Brand on design direction brand standards and creative execution.

Collaborate regularly with the VP of Marketing on campaign content brand and growth needs.

Partner with Sales to create effective client-facing materials.

Collaborate with Product when brand product storytelling platform visuals or client experience overlap.

Communicate clearly manage feedback well and work effectively with senior leadership and cross-functional teams.

Operate well on a small team with regular deliverables shifting priorities and direct business impact.

REQUIRED SKILLS & EXPERIENCE

3-6 years of experience in brand design marketing design graphic design multimedia design or a related creative role.

Strong portfolio demonstrating excellent visual design layout typography branding presentation design and visual storytelling.

Experience designing for B2B SaaS healthcare pharma analytics enterprise software or another complex industry is a plus.

High proficiency in Adobe Creative Cloud including Photoshop Illustrator InDesign After Effects Premiere and Acrobat.

Strong proficiency designing in Microsoft PowerPoint; experience creating executive-ready and sales-ready presentations is essential.

Experience creating sales decks pitch materials one-pagers campaign assets social graphics event materials digital marketing assets and swag.

Motion graphics and minor video editing experience preferred.

Familiarity with AI creative tools and a strong interest in using AI to improve creative workflows experimentation and output quality.

Strong understanding of visual storytelling and how design can clarify complex ideas and make a brand more memorable.

Ability to work quickly explore multiple directions and iterate based on feedback.

Excellent organizational skills and ability to manage multiple deliverables in a fast-paced startup environment.

Strong communication and collaboration skills; comfortable working with marketing sales product and senior leadership.

Detail-oriented proactive curious and comfortable touching a wide range of creative materials including website visuals sales collateral marketing campaigns presentations swag motion and client-facing assets.

WHAT SUCCESS LOOKS LIKE

Quickly learn BranchLabs brand product market customers and visual standards.

Partner immediately with the Creative Director UX & Brand and VP of Marketing to expand improve and complete the BranchLab brand system.

Help refine and organize core brand elements including typography color layout imagery iconography presentation style and visual storytelling.

Begin improving existing sales marketing and presentation materials.

Support urgent marketing and sales design needs while helping create more scalable systems.

Organize existing design files asset libraries templates and brand resources.

Contribute new visual ideas design directions and creative concepts that help push the BranchLab brand forward.

Begin building reusable templates and systems that reduce one-off execution work.

Help establish a more complete BranchLab design system and brand guideline library.

Create stronger sales marketing and presentation systems.

Improve consistency across customer-facing materials.

Support campaign event social and sales needs with greater speed and polish.

Begin contributing to account-specific BranchLab DNA materials.

Help Marketing move faster by creating reusable assets templates and scalable design systems.

Introduce AI-assisted workflows where useful to increase creative exploration and production efficiency.

Help establish a scalable brand and marketing design function.

Build reusable systems that reduce one-off design work.

Support personalized client experience materials for priority accounts.

Improve the quality consistency and impact of BranchLabs marketing and sales presence.

Become a trusted creative partner across Marketing Sales Product and Leadership.

Help evolve BranchLabs visual identity into a more recognizable differentiated and enterprise-ready brand.

IDEAL CANDIDATE

The ideal candidate is a thoughtful fast-moving designer who can balance strong creative taste with practical execution.

They bring ideas explore options and enjoy iterating. They care deeply about brand storytelling detail and visual quality but they are also comfortable working in a startup environment where priorities change and speed matters.

They are curious about AI and know how to use emerging tools to improve creative exploration speed and output without relying on them as a substitute for strong design judgment.

They are excited by the opportunity to help shape the visual identity of a growing company support a new marketing function and build work that directly impacts how major enterprise clients understand and experience BranchLab.

• WHY JOIN BRANCHLAB

• Competitive Salary & Comprehensive Benefits

• Small Agile Team Your work will have a direct impact

• Equity Opportunities Grow with the company

• Build and shape a product from the ground up

Equal Employment Opportunity

BranchLab is an equal opportunity employer. We are committed to providing a workplace free from discrimination harassment and retaliation. Employment decisions are based on qualifications merit and business needs without regard to race color religion creed national origin ancestry citizenship or immigration status sex pregnancy or related medical conditions sexual orientation gender identity or expression age disability genetic information marital familial or caregiver status military or veteran status or any other characteristic protected by applicable law.

Applicants and employees have the right to request a reasonable accommodation for a disability pregnancy childbirth or a related medical condition or sincerely held religious belief or practice. To request an accommodation during the application or interview process please contact

BranchLab prohibits retaliation against anyone who requests an accommodation reports discrimination or harassment participates in an investigation or otherwise exercises rights protected by law.

Required Experience:

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