Brand Manager

A bit about us

Trek is an awesome place to work with amazing benefits for all employees. We build only products we love provide incredible hospitality to our customers and change the world by getting more people on bikes. When youre on our team youre taken care of encouraged to learn and grow and given lots of opportunities to do so. Give us your best and well give it right back. Sound pretty sweet Then come join us!

Job Description

Trek is looking for a Brand Manager to help shape and execute the next chapter of Treks brand storytelling across campaigns launches editorial initiatives and special projects.

At its core this is a writing role.

The ideal candidate is a storyteller first someone who can find the emotional center of a story and translate complex ideas into compelling human communication. This person will be responsible for developing and writing both short- and long-form content across a wide range of brand initiatives from campaign messaging and product launches to heritage storytelling films presentations editorial features and special projects.

Beyond writing the Brand Manager will be a creative partner to the Brand Director helping to guide the planning execution and integration of major brand initiatives ensuring Treks stories are strategically aligned and consistently executed across channels.

This role reports to the Brand Director and works closely with the Social Strategy Manager Creative Design team Product Marketing Race Shop Digital Marketing Lab and other cross-functional partners to bring Treks brand to life through meaningful storytelling.

Key responsibilities

Brand storytelling and writing (50%)

• Serve as a primary writer for Treks brand storytelling efforts across campaigns launches editorial initiatives and special projects.
• Develop compelling narratives that strengthen Treks emotional connection with riders and reinforce the brands positioning.
• Write and edit a wide range of content including:
  • Campaign messaging and ads
  • Product launch storytelling
  • Brand films and video scripts
  • Website and digital content
  • Long-form storytelling initiatives
• Partner with designers athletes engineers retailers advocates and company leaders to uncover and develop stories that might otherwise go untold.

Brand strategy campaigns and special projects (40%)

• Help develop and evolve Treks overarching brand narrative and storytelling strategy.
• Provide writing editorial support editing and feedback across departments as needed.
• Identify opportunities to strengthen Treks emotional positioning and cultural relevance through storytelling.
• Contribute to annual editorial planning and long-term storytelling priorities.
• Help shape campaign concepts messaging frameworks and audience-facing communications.

Editorial leadership (10%)

• Help maintain Treks voice tone and storytelling standards across channels.
• Contribute to the ongoing development of Treks editorial processes and storytelling systems.
• Champion high-quality writing and thoughtful storytelling throughout the organization.

Ideal candidate

• Exceptional writer with a proven ability to craft both short-form and long-form storytelling.
• Strong researcher and narrative thinker.
• Experience developing brand campaigns editorial content scripts presentations and storytelling frameworks.
• Deep understanding of how stories create emotional connection and strengthen brands.
• Able to move seamlessly between strategic thinking and hands-on writing.
• Highly organized and capable of managing complex projects without losing creative quality.
• Deep appreciation for cycling culture performance sport craftsmanship innovation and human stories.
• Strong editorial judgment curiosity and attention to detail.
• Embraces emerging AI tools without sacrificing quality and originality.
• Keeps a high bar for strong work and knows what good looks like.
• Passionate about great writing and committed to raising the quality of storytelling across the organization.

Trek Benefits:

Flexible and fun company culture
Competitive health care
PPO & HDHP medical plan options Dental insurance Vision insurance
Flexible Spending Accounts (FSA)
Free life insurance & optional term life insurance
Competitive vacation package
401(k) with match and Employee Stock Ownership Plans (ESOP)
12 weeks of maternity leave with 100% pay
Flexible holiday schedule 10 company holidays
Tuition Reimbursement up to $15000! (Undergraduate & Masters programs)
Employee discounts on all product
Deep partner retail discounts

We are an Equal Employment Opportunity (EEO) Employer. Trek strictly prohibits discrimination on the basis of race color creed religion gender gender identity pregnancy marital status partnership status sexual orientation age national origin veteran or military status disability medical condition genetic information or any other characteristic prohibited by federal state and/or local laws. This policy applies to all aspects of employment including hiring promotion demotion compensation training working conditions transfer job assignments benefits layoff and termination.

We are an E-Verify employer.

For more information please click on the following links:
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English Spanish