Brand and Digital Communications Manager

Who We Are:

Job Summary:

Under the direction of the Director of Communications the Brand & Digital Communications Manager executes day-to-day digital marketing and communications tactics for University Prep. The Manager is responsible for creating and publishing content across the schools website and social/digital media channels as well as maintaining consistent branding schoolwide. Drawing on strong written digital and visual communication skills the Manager helps share the mission and story of the school with diverse audiences including alumni faculty staff parents/guardians students prospective families and the broader public.

Key Responsibilities:

Web and Digital Content

• Executes the web and digital content plan across UPreps public-facing website internal Veracross portals and social media in alignment with UPreps brand standards
• Writes and produces media for UPreps website social media channels and magazine according to project objectives timelines and guidelines
• Creates content for and posts regularly to the schools social media channels (Instagram LinkedIn and YouTube)
• Promotes best practices in digital media and ensures brand guidelines are maintained across digital channels schoolwide
• Designs and manages media display content on campus TV monitors using Rise Vision

Website and SEO Support

• Regularly refreshes website content and collaborates with internal departments to update section materials
• Implements basic SEO/SEM strategies to optimize web pages headlines and keywords
• Updates and maintains content on the Veracross Family Faculty/Staff and Student Portals

Social Media and Email Communications

• Collaborate with Enrollment DEIB Development College Counseling and faculty to source and capture compelling stories and content
• Monitors social channels responds to inquiries in a timely manner and tracks constituent engagement
• Partners with Marketing and Communications intern on the production and distribution of UPreps weekly all-school email via Veracross

Digital Analytics & Reporting:

• Prepares reports on digital engagement metrics including website traffic (Google Analytics) social impressions click-through rates and open rates
• Summarizes analytics data to assist the Director of Communications in evaluating performance against department goals

Visual Design & Asset Management:

• Supports the production of small-scale print and digital design assets (postcards social graphics logos and presentations) for school events and departmental needs
• Serves as a resource for maintaining brand consistency across all school-issued materials
• Captures photos/videos for social media and publications and manages the Vidigami photo repository and department b-roll folder

Education and Experience:

• Bachelors degree in communications marketing or a related field
• 3-5 years of professional experience in digital communications content creation or social media management
• Hands-on experience with content management systems (website and Veracross preferred)
• Proficiency with Canva and Adobe
• Familiarity with SEO best practices
• Experience working in an educational or non-profit setting is preferred

Required Knowledge Skills and Abilities:

• Strong written and verbal communication skills with high attention to detail
• Ability to translate school stories into engaging digital content
• Good organizational and project management skills with the ability to handle multiple deadlines
• Ability to work independently while remaining a collaborative team member
• Professionalism and ability to handle confidential information responsibly
• Flexibility maturity and a positive collaborative attitude
• Strong commitment to diversity equity and inclusivity

Compensation & Benefits:

Salary range is $78000 - $86000 based on education and years of experience. UPrepoffers a comprehensive and generous benefits package intended to support and promote the health and well-being work/life balance and financial security of our faculty staff and their families. Benefits are listed on ourcareers pageand include: Medical Dental and Vision Insurance Employer-Seeded Health Savings Account or Health Reimbursement Account Flexible Spending Accounts Employer-Paid Long-Term Disability Insurance Employee Assistance Program Employer-Paid Life Insurance Voluntary Life Insurance 401(k) Retirement Savings Plan with employer contribution and match after one year of service Paid Time Off Paid Parental Leave after one year of service and Professional Development opportunities.

Complete our online employment application and upload your résumé and a cover letter telling us why you are interested in and qualified for this position.

Position open until filled. No phone calls or drop-ins please.

University Prep does not discriminate on the basis of race color caste national or ethnic origin religion creed age gender marital status sexual orientation gender identity veterans status disability use of a trained service animal or any other characteristic protected by federal state or local laws. This policy applies to admissions and administration of all its programs as well as to all areas of employment.