Associate Director, Paid Social
Job Location:
New York City, NY - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
PHM is the leading health media agency in the US built for the modern healthcare experience. Here industry depth meets media scale where data becomes direction where creativity and storytelling bring truth to life and where orchestration replaces fragmentation.
Dedicated to making brands discovered PHM redefines what media can do through data content and creativity. Because in modern healthcare the brands that are found are the ones that lead. And when brands lead advantage follows. Go deeper. Be found.
The Paid Social Associate Directoris responsible forleading a team of Paid Socialspecialistsfor a client or group of this role the Associate Director willbe responsible foroverseeing the planning development and management of paid social strategy and campaigns across assigned brands/clients. They will work closely with the media and platform activation teams tomaintaincampaign quality and drive performance against client goals.
The Associate Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients. They willassistin staffing revenue projections Points-of-Viewand process development
Knowledge
Strong understanding of the digital landscape
Strong knowledge of all media functions (digital &offline Media technologyand analytics)
Extensive knowledge of the roleof social as part of a holistic media plan includingstrengths and weaknesses of a variety of media channels
Expert knowledge of social media landscape and new and evolving product offerings
Expert-level understanding of Excel (Vlookup Pivot Table chart building) and PowerPoint functions
Mastery of native social buying platforms
Mastery ofMetaPixel and other technical paid social platform solutions
Stays on the forefront of paid social product offerings vets and oversees implementation as appropriate
Understands and manages scope of work and flags scope creep on assigned accounts
Ability to proactively solve problems improve processesandcreateoperationalefficiencies
Provides consistent team leadership driving team education and goals-setting
Key point of contact and primary social escalationpointfor the assigned client(s)
Ability to translate and communicate campaign success to clients
Exhibitsintegrity and trust
Adherence to agency proceduresand processes
7 years biddable paid social media campaign management experience
Experience in managing a team
MetaBlueprint Certification desired
Healthcare industry knowledge a plus
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
