Associate Director, Media
Atlanta, GA - USA
Job Summary
Hi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.
Named a Most Innovative Agency three years running () by Campaign US our work reflects a proven ability not just to anticipate whats coming but to help our clients actively shape the future. No matter the trend or cultural moment delivering real business impact wouldnt be possible without our people. We bring together curious driven and diverse thinkers who challenge convention push boundaries and hold a high bar for creative excellence.
If youre motivated to work alongside top performers push the boundaries of whats possible and help define where technology business and marketing are headed nextthis is the place to do it.
Join us at .
- Design strategies for leveraging paid media on social networks including but not limited to Meta X Snapchat Reddit TikTok and Pinterest to deliver against brand objectives
- Develop action plans for achieving and measuring social media success including setting key metrics measurement and optimization strategies
- Oversee campaigns from planning through to execution and reporting. Including facilitation of in platform campaign builds/setup while serving as a final quality assurance check across all platform campaign builds.
- Advocate the value of social media and help educate clients partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
- Apply social media knowledge and creativity to brainstorming and strategy sessions
- Lead regular check-ins on campaign performance and track against KPIs
- Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
- Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
- Develop points of view on new technologies trends and opportunities in the social media marketplace
- Foster strong relationships with internal teams and client groups
- 5-7 years of experience in digital media and marketing
- Minimum of 3 years working with Social auction based ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
- Previous team management experience
- Experience in applying social marketing to drive strict KPIs against brand-building & direct response initiatives
- Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
- Understanding of best practices for leveraging social media for brand communication
- Must possess strong leadership skills and be comfortable presenting ideas to senior client management
- Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys across Social platforms
- Resourceful curious and motivated individual with an ability to work independently as well as in a collaborative team setting
- Strong organizational problem-solving and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
The Power of One starts with our people! To do powerful things we offer powerful best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more