Associate Director, Digital Investment (CPG Client)

PLUS by Publicis is PepsiCos dedicated global marketing and media operating model bringing together the best talent capabilities technology data and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi Gatorade Lays Doritos Cheetos Mountain Dew and Quaker PLUS is designed to accelerate growth innovation and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the worlds most recognized consumer brands. Team members work alongside industry-leading experts across strategy media commerce analytics data technology and operations while contributing to a first-of-its-kind global model launch.

If youre energized by innovation transformation and the chance to make a visible impact on a global business PLUS offers an opportunity unlike any other in the industry.

The Associate Director Digital Investment is responsible for cultivating team client and marketplace relationships and ensuring effective investment allocation across digital. This role will manage several Negotiators and report into the Director/Vice President of Digital Investment.

• Drive the strategic agenda as it relates to investment across digital social print OOH custom content programs and emerging media channels
• Leverage marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage
• Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.
• Establish brand guidelines and guide strategic buyers to implement best in class campaigns
• Continuously pursue new vendors/partners to assess benefit value and applicability; issue Partner POVs
• Attend all client media briefings and actively contribute to the development of media strategies; partner with strategy team on tactical presentations recommendations and budget allocations
• Attend all media plan presentations and oversee the execution of the media buy; ensure seamless execution against stated objectives within budget and timing parameters
• Oversee positioning make goods and contributed
• Lead optimization efforts for digital campaigns; troubleshoot ad delivery and ad performance
• Partner with Analytics on weekly reporting and pacing reports; deliver and present Post Campaign Analyses with clear recommendations for future campaign optimizations
• Oversee site invoices and media reconciliations; ensure accurate and timely vendor payment
• Deliver results to build the client relationship and grow the clients business

• B.A. or B.S. in Marketing Advertising or related field
• 6 years media agency experience
• 2 years management experience in digital investment
• Experience buying and planning for digital
• Strong digital background inclusive of DSPs DMPs Mobile OLV data and analytics etc.
• Solid understanding of digital planning and activation tools (e.g. ComScore PRISMA Doubleclick)
• Strong experience with the billing and reconciliation process
• Proven ability to foster strong cross-functional teamwork getting results across an organization
• Track record of building successful client relationships
• Demonstrated ability to think strategically
• Strong presentation written and verbal communication skills
• Must be a self-starter who works well in a fast-paced team-oriented environment

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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