Associate Director, Creative Marketing
New York City, NY - USA
Job Summary
The Associate Director Creative Marketing leads Getty Images global Creative Studio bringing together Central and Regional Marketing Creative teams into one high-performing creative function. This role is accountable for the studios creative output operating model and team performance ensuring high-quality work is delivered consistently efficiently and aligned to business priorities.
The role requires a hands-on creative professional who can be an individual contributor and manage a team. This is a lean high-performing team where leaders are expected to contribute directly while developing others.
Youll have the opportunity to shape a global brand partnering with teams across Getty Images to create work that showcases the very best of our brand and products. Success in this role depends as much on prioritization resource management and delivery discipline as it does on creative capability.
- Hands-on execution-Remain an active creative contributorpersonallydelivering design work for high-priority complex or time-sensitive projects. This is a working creativeleadernot a role that directs from the sidelines.
- Studio operations& demand management-Own the Creative Studio operating model including intake workflow prioritization resourceallocationand delivery. Balance changing business demands with team capacity while continuously improving speedtransparencyand execution.
- Business partnership& stakeholder management-Partner with Marketing SalesProductand regional teams to align creative investment with Getty Images business priorities. Balance commercial impact brandstandardsand team capacity when evaluating requests set clear expectations on scope and delivery communicate trade-offs proactively and escalate competing priorities that require executive direction.
- Creative excellence& brand stewardshipRaise the creative bar across the studio by coaching the team and championing exceptional design and storytelling that reflects Getty Images leadership in visual as the primary steward of brand consistency across campaigns sales materials and regional UX design sits outside this roles remit and is owned by a separate team. The CMO retainsfinalbrand authority.
- Peopleleadership Lead coach and develop a high-performing team of designers and copywriters. Foster a culture of collaboration accountability creativeexcellenceand continuous learning.
- Continuous improvement-Modernize studio operations through AI-enabled workflowsautomationand smarter ways of working that increase creative capacity without compromising quality.
- One global Creative Studiooperatingunder a single intake and prioritization modelusing theresources athand.
- Greater consistency inGetty Imagesbrand acrosscampaignsalesand regional work.
- Improvedsupport forAmerica marketingdemandwithreduced reliance on external resourcing.
- Greater transparency into studio capacityprioritiesand delivery.
- Increased creative throughput without sacrificing quality.
- A high-performing Creative Studio team with clear ownershipaccountabilityand engagement.
- Experience leading anin-house creative studioor team ideally global or ability to lead designers and copywriters whileremaininga hands-on creative contributor.
- Strong designcraft and the confidence to execute high-profile work personally roughlyat least 50% of your time on direct creative execution alongside leading the studio.
- Commercial mindset with the ability to translate business priorities into creative decisions.
- Experience building scalable creative operationsworkflowsand delivery models.
- Excellent stakeholder management and cross-functional leadership skills.
- Sound judgment in balancing competing priorities and makingtimelydecisions.
- Experience applying AI and automation to improve creative workflows is a plus.
Required Experience:
Director
About Company
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