Associate Director, Audience Engagement and Systems

AAAS is advancing a strategic transformation in how it collects integrates and activates audience data across its digital properties including and associated membership and career platforms. This reflects a sustained organizational priority in response to AI-driven traffic erosion and the long-term need to build direct durable relationships with the 60 million annual visitors to AAAS digital properties.

The Associate Director Audience Engagement and Systems will serve as the internal operational anchor for this initiative coordinating projects supporting data operations and providing institutional continuity as AAAS builds out its audience data capabilities. Building on advice and intelligence gathered from a MarTech consulting strategist this role is designed to absorb strategic expertise over time and grow into a permanent senior voice for data-driven revenue-generating audience development and utilization.

While this position is located within Publishing and primarily supports publications-related revenue streams it will have ongoing collaboration across IT Membership and other units at AAAS. It requires someone who is adept at navigating a matrixed environment and who sees cross-divisional alignment as part of the job not an obstacle to it.

Help us ignite the next era of science.

What Youll Do

MarTech Stack Operations & Optimization

• Initially support a contracted MarTech strategist in auditing the current use of Salesforce Marketing Cloud (SFMC) Adobe Analytics Atypon (audience targeting functionality and Engage pilot) and other tools against their capabilities.
• Lead the end-to-end ownership of onboarding and implementation of action and improvement plans ensuring alignment with evolving requirements and the effective adoption of new and emerging technology solutions. Monitor platform health data flows and integration points between core systems (Auth0 Atypon SFMC Adobe Analytics RAP data lake).
• Document current-state configurations and maintain an up-to-date inventory of tool capabilities integrations and known gaps with the goal of recommending and pursuing configuration and integration updates enhancements and potential system additions to the current MarTech infrastructure.

Identity Resolution & Data Intgration

• Support identity data propagation by coordinating between IT Publishing and Marketing to track progress surface blockers and maintain project documentation.
• Maintain and enforce data hygiene practices across marketing systems including deduplication field standardization and contact record management in SFMC.
• Support integration of myIDP registration data into the RAP data lake and SFMC in coordination with IT and Science Careers stakeholders.

Audience Segmentation & Campaign Enablement

• Assist in configuring and managing audience segments within Atypon Engage including behavioral scoring decay factor settings and interest-based groupings.
• Build and maintain audience segment lists and data extensions in SFMC for use in targeted email campaigns and journeys.
• Support the design and deployment of personalization campaigns including interest-based alerts post-registration nurture journeys and institutional user outreach.
• Coordinate and support the creation of lead-generation landing pages and journeys working with vendors/technical resources to get landing pages up and running and making sure audience data from those is stored to be actionable.
• Set and maintain the standards for email campaign deployment and metrics. Document and establish methodology across audience systems such as SFMC. Setup additional advanced capabilities for email campaigns and provide user training.

Cross Departmental Coordination & Knowledge Management

• Act as a leader in the cross departmental data working group serving as a consistent operational presence across Publishing RDA IT and Membership conversations.
• Maintain a shared data dictionary and internal documentation of data definitions segment taxonomies system integrations and governance policies.
• Help communicate capabilities of audience data infrastructure to business stakeholders across the organization translating technical infrastructure into actionable use cases.
• Support the governance review process for new tool acquisitions ensuring IT sign-off and compatibility assessment are completed before new MarTech tools are onboarded.

Learning & Professional Development

• Actively participate in structured knowledge transfer sessions with the contracted MarTech strategist with the goal of internalizing strategic decision-making capability over the course of the engagement.
• Pursue relevant coursework to gain knowledge on MarTech data activation structure and best practices as well as specific skill development in Salesforce Marketing Cloud Adobe Analytics and/or Atypon as part of a defined professional development plan.
• Stay current on industry developments in audience data privacy regulation (GDPR ePrivacy) and publisher-specific MarTech practices.

Minimum Requirements

• 8 years of experience in marketing operations marketing technology or digital analytics preferably in a media publishing or membership organization.
• Hands-on experience with Salesforce Marketing Cloud or a comparable email marketing automation platform (journey builder data extensions segmentation).
• Familiarity with web analytics platforms preferably Adobe Analytics or Google Analytics including configuration and reporting.
• Demonstrated ability to manage data integration projects across multiple systems including working with APIs data exports and cross-platform identity matching.
• Experience with AI tools specifically those geared towards marketing and/or data processing. Knowledge of how AI search agents interact with web properties.
• Strong project coordination skills: comfortable managing multiple workstreams maintaining documentation and communicating status across technical and non-technical stakeholders.
• Ability to translate between business objectives and technical requirements comfortable in both a strategy meeting and a system configuration interface.
• High comfort level with ambiguity and a track record of building structure in environments where processes are not yet fully defined.

Preferred Requirements

• Experience with content management or publishing platforms (Atypon Adobe Experience Manager or similar).
• Familiarity with identity resolution concepts customer data platforms (CDPs) or audience segmentation tools.
• Experience working in a cross-divisional or matrixed organization where alignment across departments requires active facilitation.
• Exposure to privacy compliance requirements (GDPR ePrivacy) and their implications for marketing data practices.
• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant certification (or willingness to obtain within the first year).
• Experience working alongside or managing external consultants or contractors.

Application Process

Submit aresume and cover letteroutlining qualifications and interest in the position byJune 19 2026.Applications are reviewed on a rolling basis. A Recruiter will contact you with next steps if you are selected for an interview.

The anticipated initial rate of compensation for this position is $137000 per year. AAAS currently provides the following benefits for this position: paid vacation leave paid sick leave paid holidays health insurance flexible spending account dental insurance life insurance vision insurance retirement benefits short- and long-term disability and life insurance each subject to the terms of the applicable program. Additional benefits may apply.

Any actual offer of employment reflecting the total compensation package and benefits will be made in the sole discretion of AAAS and will be based on a variety of factors including years of experience depth of experience and other relevant factors. AAAS reserves the right to amend or modify its employment benefits and compensation structure at any time.

AAAS is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sexual orientation gender gender identity national origin age disability veteran status or other protected category. AAAS uses E-Verify to confirm the employment eligibility of all newly hired employees.

Search Firm and Employment Agency Disclaimer
The American Association for the Advancement of Science (AAAS) does not accept unsolicited agency resumes. Any unsolicited resumes sent to AAAS from a third party such as an agency including unsolicited resumes sent to an AAAS mailing address fax machine or email address directly to AAAS employees or to the AAAS resume database will be considered AAAS property. Verbal or written communications from any employee of AAAS shall not be considered binding obligations. AAAS Human Resources is the only AAAS representative authorized by AAAS enter into any employment agreements with any third party. AAAS will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

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Required Experience:

Director