Assistant Director of Media Relations (Administrator I)

Position Summary

San Diego State University is seeking a strategic and experienced Assistant Director of Media Relations to help to further advance the universitys visibility through thoughtful timely and compelling communications. As a key member of Strategic Communications and Public Affairs you will lead communications around emerging and high-profile issues develop strategic messaging strengthen media relationships and identify opportunities to elevate SDSUs research innovation and overall impact.

Working closely with university leadership and communications partners across campus youll provide trusted communications counsel and help ensure SDSUs voice is clear consistent and responsive across audiences.

Key Responsibilities:

• Issues & Reputation Management
  • Lead communications planning for emerging sensitive and high-profile issues affecting the university.
  • Develop strategic messaging talking points FAQs statements briefing materials and proactive communications.
  • Monitor media and public conversations to identify emerging issues misinformation and reputational risks.
  • Coordinate with university leaders and campus partners to ensure timely accurate and consistent communications.
  • Support crisis communications and institutional reputation management efforts.
• Media Relations & Strategic Storytelling
  • Build and maintain relationships with local regional national international and trade media.
  • Identify and pitch compelling stories highlighting SDSUs research academics student success innovation and community impact.
  • Coordinate media interviews and prepare university leaders faculty and subject matter experts for media engagement.
  • Develop earned media strategies that advance university priorities including research and science communications.
• Editorial & Communications Leadership
  • Write and edit news releases statements executive messaging media advisories stories and other high-impact communications.
  • Provide editorial leadership to ensure institutional communications are accurate engaging and consistent with SDSUs voice and standards.
  • Advise colleges divisions and departments on communications strategies and complex communications needs.
  • Collaborate across Strategic Communications and Public Affairs on integrated earned owned and shared media initiatives.

What Were Looking For:

We are looking for an experienced media relations professional who can navigate complex issues build trusted relationships and translate nuanced information into clear and compelling messages.

Experience in areas such as the following is especially valuable:

• Strategic communications media relations public affairs and/or journalism.
• At least five years experience in public affairs.
• Issues management crisis communications or reputation management
• Executive communications and strategic counsel.
• Media pitching and earned media strategy.
• Research science or complex-topic storytelling.
• Higher education public sector healthcare research or another complex organization.
• Media monitoring analytics and communications measurement.

Why Join Us

• Shape SDSUs story Help communicate the achievements people research and ideas that define a leading public research university.
• Advise on high-impact issues Play a meaningful role in communications surrounding important and evolving university matters.
• Lead strategic communications Bring your expertise to institution-wide initiatives.
• Collaborate across the university Work alongside university leaders faculty communications professionals and subject matter experts across SDSU.

As part of the California State University (CSU) system San Diego State University helps power one of the largest and most impactful public university systems in the nation. See what its like to work at the CSUwatch our video and imagine your future here: Working at the CSU.

Position Information

• This is a full-time at-will role offering comprehensive benefits.
• The position is designated exempt under FLSA and is not eligible for overtime compensation.
• Standard SDSU work hours are Monday Friday 8:00 a.m. to 4:30 p.m. but may vary based on operational needs.
• The position is approved for partial telecommuting with on-site work at the San Diego Campus on Monday and Wednesday. Please note that the incumbent will be called to campus on telecommuting days to support campus activities as needed.

Department Summary

San Diego State University (SDSU) is a leading public research university within the California State University system serving more than 46000 students. SDSU is recognized for its academic excellence research innovation global engagement and commitment to student success.

The President serves as the universitys Chief Executive Officer providing leadership for SDSUs academic mission operations and strategic priorities. The Office of the President supports the President in carrying out these executive responsibilities and advancing the universitys goals.

Strategic Communications and Public Affairs (StratComm) serves as the official voice of SDSU sharing the Presidents vision values and priorities and telling the universitys story to campus and external audiences. StratComm leads communications across marketing media relations social media web and digital communications executive and internal communications crisis and issues management visual communications and government and community relations. The department also manages and protects the SDSU brand and works with partners across the university to highlight SDSUs programs achievements and impact.

For more information regarding the Strategic Communications and Public Affairs (StratComm) department click here.

Education and Experience

• Bachelors degree in journalism communications public relations English marketing or a related field.
• Five years of progressively responsible professional experience in media relations strategic communications public affairs journalism or a closely related communications field.

Key Qualifications

• Demonstrated expertise in strategic communications media relations and issues management.
• Exceptional writing editing and storytelling skills with the ability to communicate complex or technical information clearly and accurately to diverse audiences.
• Demonstrated ability to develop strategic messaging and communications materials including news releases talking points statements FAQs executive messaging and digital content.
• Experience cultivating productive media relationships and advising organizational leaders on media engagement and communications strategy.
• Strong organizational analytical and project management skills with the ability to manage multiple priorities and competing deadlines.
• Excellent interpersonal consultation and collaboration skills with the ability to build effective relationships across organizational units and with senior leadership.
• Ability to exercise sound judgment maintain confidentiality and respond effectively to sensitive or rapidly evolving situations.
• Experience developing and executing communications strategies across earned owned and shared media channels.
• Preferred:
  • Experience supporting executive crisis or reputation communications and providing strategic communications counsel to senior leadership.
  • Experience securing earned media coverage at the regional or national level.
  • Experience communicating research science innovation or other complex subject matter to public audiences.
  • Experience coaching executives faculty or subject matter experts for media interviews and public appearances.
  • Experience working in higher education the public sector healthcare research or another large complex organization; familiarity with the California State University system is a plus.

Licenses/Certifications Required

Valid California Drivers License or the ability to obtain one within 30 days of hire.

Compensation and Benefits

At San Diego State University we value our team members and offer a competitive salary that reflects your qualifications and experience. But thats just the beginning! Our exceptional benefits package is designed to support your well-being and work-life balance:

• Generous Leave Benefits:Enjoy 15 paid holidays 24 vacation days and 12 sick days per year.
• Retirement Security:Benefit from a CalPERS defined benefit pension plan with reciprocity with the UC Retirement Plan plus retiree healthcare benefits.
• Comprehensive Health Coverage:Access a variety of health dental and vision plans at no or low cost to you.
• Educational Opportunities:Take advantage of the California State University system fee reduction program for yourself or a qualified dependent.
• Voluntary Benefits: Opt into additional benefits like Auto & Home Insurance Life and Disability Insurances a Legal Plan Pet Insurance and the ScholarShare 529 Plan for college savings.

The expected hiring salary for this position ranges from $100000 to $110000 annually.

SDSU Values

At SDSU our diversity gives us power and benefits every single member of our community. Consistent with California law and federal civil rights laws SDSU provides equal opportunity for all in education and employment. We encourage all members of our community to purposefully learn from one another through open and respectful dialogue and responsible engagement. We strongly preserve the right to free expression and encourage difficult conversations that help lead to improved individual and community learning and cohesion.

Principles of Community

At San Diego State University we are a community of diverse individuals who have and represent many perspectives beliefs and identities. This diversity lends our community strength and we commit to creating and sustaining an inclusive and intellectually vibrant environment that benefits all members of our university.

SDSUs Principles of Community is an aspirational statement that is intended to evolve over time. The statement reflects the ideals we are encouraged to uphold in our interactions with one another.

Equal Opportunity and Excellence in Education and Employment

All university programs and activities are open and available to all regardless of race sex color ethnicity or national origin. Consistent with California law and federal civil rights laws San Diego State University (SDSU) provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race sex color ethnicity or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. SDSU complies with Title VI of the Civil Rights Act of 1964 Title IX of the Education Amendments of 1972 the Americans with Disabilities Act (ADA) Section 504 of the Rehabilitation Act the California Equity in Higher Education Act Californias Proposition 209 (Art. I Section 31 of the California Constitution) other applicable state and federal anti-discrimination laws and CSUs Nondiscrimination Policy. We prohibit discriminatory preferential treatment segregation based on race or any other protected status and all forms of discrimination harassment and retaliation in all university programs policies and practices.

SDSU is a diverse community of individuals who represent many perspectives beliefs and identities committed to fostering an inclusive respectful and intellectually vibrant environment. We cultivate a culture of open dialogue mutual respect and belonging to support educational excellence and student success. Through academic programs student organizations and activities faculty initiatives and community partnerships we encourage meaningful engagement with diverse perspectives. As a higher education institution we are dedicated to advancing knowledge and empowering individuals to reach their full potential by prioritizing inclusive curriculum development faculty and staff training student mentorship and comprehensive support programs. At SDSU excellence is built on merit talent diversity accessibility and equal opportunity for all.

Supplemental Information

Apply by August 27 2026 to ensure full consideration. Applications submitted after this date will be reviewed on an as-needed basis and the position will remain open until filled.

The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

San Diego State University is not a sponsoring agency for staff or management positions (e.g. H-1B visa).Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a persons identity and authorization to work in the United States which are consistent with the provisions of theImmigration Reform and Control Act.

Education Code 89521 Requirements: Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicants current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. SDSU will make a conditional offer of employment which may be rescinded if the background check reveals disqualifying information and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current SDSU employee who was conditionally offered the position.

SDSU is a smoke-free campus. For more information please click here.

Reasonable accommodations will be provided for qualified applicants with disabilities who request an accommodation by contacting Livia Peeples at