Assistant Director for Graduate Communication and Marketing

High Point Universitys Graduate Admissions is seeking an Assistant Director for Graduate Communication and Marketing. This position plays a key role in promoting graduate and professional programs to prospective students by developing and implementing marketing and communications strategies while also actively engaging in student recruitment efforts. This role combines social media management digital content creation and marketing strategy. The ideal candidate is a creative and strategic communicator with a passion for higher education marketing and student recruitment.

As the Enrollment Content Creator youll highlight High Point Universitys incredible distinctions for prospective HPU students and parents. Youre a results-driven writer who enjoys both long-form and short-form stories and marketing copy for a variety of print and digital platforms. Your primary focus will be writing new copy curating and repurposing existing copy and curating other content such as photos. You enjoy proofreading and fact-checking content. You also love seeking out and gathering important information from campus stakeholders to channel into engaging stories over a variety of mediums including enrollment-focused social media pages. Overall the Enrollment Content Creator contributes to a variety of content development projects for the enrollment cycle.

QUALIFICATIONS:

Education

• Bachelors degree required

Experience and Training

• Minimum two years experience in strategic communications public relations marketing or similar field preferred
• Experience working with a CRM (Slate is preferred).

Knowledge Skills Ability:

• Communication & Marketing Ability to create write edit and proofread compelling content that promotes The Premier Life Skills University and aligns with HPUs brand and enrollment goals.
• Graduate Recruitment Collaboration Ability to work closely with graduate recruiters faculty staff and program leadership to develop content campaigns and initiatives that support graduate enrollment.
• Leadership & Teamwork Ability to lead develop and collaborate with team members while working effectively with writers designers photographers recruiters faculty and staff toward shared goals.
• Strategic & Results-Oriented Ability to develop and implement ideas evaluate campaigns and events use data to measure results and make recommendations for improvement.
• Organization & Attention to Detail Exceptional organizational skills and attention to detail with the ability to manage multiple projects assignments and deadlines simultaneously.
• Research & Content Development Strong factchecking research information-gathering interviewing and storytelling skills with the ability to turn ideas and information into engaging content.
• Technology Proficiency in Microsoft Office Adobe Acrobat Pro Slate or comparable CRM systems social media platforms and basic photo/video editing tools such as Canva and Adobe Creative Suite or willingness to learn.
• Collaboration & Relationships Strong interpersonal and oral communication skills with the ability to build positive professional relationships with prospective students recruiters faculty staff alumni and campus partners.
• Problem Solving & Initiative Ability to quickly learn new skills solve problems take initiative and move projects from concept to completion with minimal direction.
• Adaptability Ability to work effectively in a fast-paced evolving environment and adjust to changing priorities and responsibilities.
• Professionalism Demonstrates sound judgment accountability reliability and a collaborative service-oriented can-do approach.
• Travel Limited travel including local and occasional overnight travel as needed.

ESSENTIAL FUNCTIONS:

Marketing & Communications Develops and executes integrated multi-channel marketing and communication strategies that support graduate enrollment goals including email text social media digital advertising print web and events.

Content Development Creates edits and publishes compelling written graphic photo and video content that promotes HPUs graduate programs and maintains consistent University branding and messaging across platforms.

Recruitment Collaboration Partners closely with graduate recruiters to develop program-specific campaigns recruitment materials events presentations phone/text campaigns and other strategies that move prospective students from inquiry through enrollment.

Team Leadership & Student Workers Supervises trains and supports student workers involved in graduate marketing and communications. Provide direction assign projects manage deadlines and ensure quality and consistency of student-created content.

Campaign Management Plans coordinates and evaluates recruitment campaigns for programs events application deadlines and enrollment milestones. Work with recruiters and the Call Center to develop coordinated email phone and text campaigns.

Social Media Management Develops and manages graduate school social media content across platforms including Facebook Instagram LinkedIn X and TikTok ensuring consistent messaging branding and engagement.

Enrollment & Inquiry Development Identifies opportunities to grow graduate inquiries and applicant pools through targeted outreach to feeder programs advisors pre-professional organizations prospective student lists and other audiences.

Data & Analytics Monitors marketing and recruitment performance using Slate and other analytics tools. Develop reports analyze trends and competitor activity and use data to recommend improvements and inform enrollment strategies.

Campus Collaboration Collaborates with faculty staff academic departments advising offices University Communications and other campus partners to gather accurate information and develop effective recruitment and enrollment content.

Content & Storytelling Conducts interviews with students faculty staff alumni and other stakeholders to identify and develop compelling stories that support graduate enrollment and showcase the HPU experience.

Recruitment Materials & Events Develops and maintains recruitment materials presentations FAQs web content brochures digital ads newsletters and event materials. Support graduate fairs open houses and other recruitment events as needed.

CRM & Communication Management Utilizes Slate and other communication platforms to develop campaigns maintain accurate information document communications and support follow-up with prospective students and applicants.

Program Knowledge Maintains current knowledge of HPUs graduate and professional programs admission requirements student experiences and career outcomes to ensure accurate and compelling communications.

Marketing Vendor Management Coordinates with external marketing and communication vendors as needed to support graduate recruitment initiatives and ensure projects are completed on time and within budget.

Team & Department Support Works collaboratively with the Graduate Admissions team including the Director and Cody to implement strategic enrollment initiatives support recruiters and advance graduate enrollment goals.

Other Duties Performs other duties as assigned.

ACCOUNTABILITY:

• Ensures the development and achievement of HPUs graduate enrollment objectives
• Ensures annual marketing and communications strategy for graduate and professional programs is developed and executed
• Ensures the university is positively represented on official social media accounts for graduate and professional programs
• Ensures projects are completed and published on schedule.
• Ensures content is consistent with the university brand and positively promotes the university in addition to graduate and professional programs
• Ensures deadlines for assigned projects are met.

For more information about this position please contact Bronwen Gainsford Director of Graduate Admissions and Marketing at .