AI Product Marketing Manager

Freshworks is looking for a Product Marketing Manager to help bring the next generation of AI-powered IT service management experiences to this role youll partner closely with Product Management Engineering Sales Customer Success and Demand Generation to launch new AI capabilities shape customer messaging and drive adoption across the Freshservice portfolio. 

This role is ideal for someone who enjoys translating complex AI technology into simple customer value loves launching new products and thrives working cross-functionally in a fast-moving SaaS environment. 

While this role is focused on AI success comes from understanding how AI solves real IT problemsnot just marketing AI for AIs sake. 

What Youll Do 

• Own product marketing for AI capabilities within the Freshservice platform including positioning messaging and launches. 
• For assigned AI product areas partner with Product Management throughout the product lifecycle to influence roadmap define customer value and prepare launches. 
• Drive content and external-facing assets that communicate Freshworks point of view on AI and the uniqueness of our approach. 
• Develop differentiated messaging that clearly communicates the business value of AI features for IT administrators IT leaders and enterprise buyers. 
• Lead cross-functional launch planning with Product Marketing Sales Customer Success Enablement and PR. 
• Create sales enablement content including presentations battlecards FAQs demos and competitive messaging. 
• Develop customer-facing assets including web content blogs videos webinars and launch campaigns. 
• Gather customer insights through interviews research and competitive analysis to inform positioning and future product direction. 
• Partner with Demand Generation and Lifecycle Marketing to drive AI feature awareness adoption and customer engagement. 
• Measure launch success and iterate messaging based on customer feedback adoption metrics and market trends. 
• Stay current on emerging AI technologies and competitive offerings to help shape Freshworks AI narrative. 

Qualifications :

• 5-8 years of Product Marketing experience in B2B SaaS 
• Experience launching AI machine learning GenAI Copilot agentic AI or other intelligent software capabilities 
• Strong messaging and positioning skills with the ability to simplify technical concepts for business and technical audiences
• A strong bias towards creatively incorporating AI into product marketing workflows 
• Experience leading cross-functional product launches from planning through execution
• Strong partnership with Product Management and Engineering teams 
• Experience creating customer-facing content and sales enablement materials 
• Customer-first mindset with strong market research and storytelling skills 
• Excellent written and verbal communication skills 

Additional Information :

Please note: This is a hybrid role that will be based out of our Downtown Boston office and requires an in-office presence three days per week (Tuesday - Thursday). 

The annual base salary range for this position is $150000 - $180000. This role is also eligible for a target bonus.

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available. Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time