AI Content Strategist

At F5 we strive to bring a better digital world to life. Our teams empower organizations across the globe to create secure and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers and their customers better. And it means we prioritize a diverse F5 community where each individual can thrive.

Together were building a better digital world.

Founded in 1996 F5 is a global leader in application delivery and security. Our premier platform helps customers secure and deliver every app API and piece of infrastructure across all environments. Backed by over three decades of expertise and 553 patents our solutions protect against threats while ensuring fast reliable digital experiences. With over 6400 employees we serve more than 23000 customers in over 170 countries. To continue this work we need people like youthe best minds in the industry. Were committed to a unique human-first culture that encourages authenticity prioritizes diversity and inclusion and fosters the growth and success of our employees.

As an AI Content Strategist at F5 you will play a pivotal role in helping us transition to a highly structured content model and optimizing content performance broadly this junior to mid-level role you will analyze page structures and user journey maps to identify strategic opportunities that reinforce and showcase AIs critical role in F5s products services and security defense solutions.

Rather than driving search and optimization programs independently you will act as a key collaborator and liaison with our dedicated SEO and AEO (Answer Engine Optimization) team. Together you will translate technical search insights into page-level recommendations adjusting our structured content to meet evolving AEO requirements and ensuring F5s technology narrative remains compelling cohesive and discoverable.

• Structured Content Modeling: Collaborate on the transition to and maintenance of a highly structured content model and taxonomy framework across to ensure content is modular scalable and machine-readable.
• Journey Mapping & Page Architecture: Analyze web page structures and customer journeys to identify key opportunities to integrate and elevate F5s AI narrative specifically highlighting the value of AI in F5 products services and digital defense.
• SEO/AEO Collaboration: Interface closely with F5s specialized SEO and AEO team; translate their performance findings into actionable recommendations for adjusting structured content schema and page layouts.
• Content Performance Optimization: Monitor and optimize broad web content performance across ensuring content is findable high-quality and aligned with overall brand goals.
• AI Tool Integration: Responsibly leverage generative AI tools and workflows to assist in structuring mapping drafting and scaling content while maintaining F5s strict brand voice and editorial standards.
• Cross-Functional Teamwork: Partner with product marketing security experts creative and web development teams to execute structured content updates and streamline the digital publishing lifecycle.
• Compliance & Ethics: Ensure all structured and AI-assisted content complies with F5s editorial guidelines ethical AI frameworks and corporate security policies.
• Responsible for upholding F5s Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
• Performs other related duties as assigned.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be all-inclusive and responsibilities and requirements are subject to change.

• Strong understanding of digital content strategy with exposure to structured content models taxonomy or metadata schemas.
• Familiarity with digital customer journey mapping and identifying content gaps across different web page architectures.
• Excellent collaborative and communication skills with a proven ability to bridge the gap between technical teams (like SEO/AEO and Web Development) and creative content creators.
• Familiarity with how search engines and emerging AI search/answer engines (AEO) ingest and process structured data.
• Hands-on experience or active interest in using generative AI tools (such as ChatGPT Claude etc.) to streamline content structuring categorization and drafting.
• Strong writing editing and storytelling skills with the ability to translate technical security and product concepts into clear web copy.
• Familiarity with content management systems (CMS) and basic web analytics platforms.

• Bachelors degree in Marketing Communications English Technical Writing Management Information Systems or a related field (or equivalent professional experience).
• 2 to 4 years of experience in digital content strategy content design web production or digital marketing.
• Experience working with structured data taxonomies or web page optimization is highly preferred.

Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer communicate over the telephone and read printed material. Duties may require the ability to travel via automobile or airplane; less than 10% of the time spent traveling.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience geographic locations and market conditions as well as to reflect F5s differing products industries and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation bonus restricted stock units and benefits. More details about F5s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through an F5 email address (ending with @) or auto email notification from Workday (ending with or @).

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be all-inclusive and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience geographic locations and market conditions as well as to reflect F5s differing products industries and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation bonus restricted stock units and benefits. More details about F5s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @) or auto email notification from Workday (ending with or @).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race religion color national origin sex sexual orientation gender identity or expression age sensory physical or mental disability marital status veteran or military status genetic information or any other classification protected by applicable local state or federal laws. This policy applies to all aspects of employment including but not limited to hiring job assignment compensation promotion benefits training discipline and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .