Admissions Marketing Director (LTC Experience Required)

Job Purpose: Responsible to present Vibrant Life philosophy in the community to perspective clients and family members. Responsible for developing and maintaining marketing strategies to meet agreed company objectives. Evaluate customer research marketing conditions competition and implement marketing plan as needed. Oversee all marketing advertising and promotional activities.

Essential Duties and Responsibilities:

Manage and coordinate all marketing advertising and promotional activities

Analysis of current market conditions and competitor information

Develop and implement marketing plans

Manage the productivity of the marketing plans and projects

Monitor review and report an all marketing activity and results

Manage the marketing budget

Deliver marketing activity within agreed budget

Develop pricing strategy

Maintain price sheets and marketing packets for new residents.

Liaison with media and advertising

Create and maintain proper levels of all marketing materials keeping within the marketing budget

Maintain marketing database with all contacts referral sources marketing logs availability sheets and in-person visits

Develop and maintain relationships for referral sources and new business

Responsible for all correspondence and communication to potential clients including: inquiry calls tours and all follow-up letters e-mails and phone calls

Train other employees on inquiry calls and tour protocol for back-up as needed

Attend and participate in meetings and trainings

New admission contracts and gathering all state required documentation

Maintain State required documents

Other duties as assigned by the Executive Director

Education and/or Work Experience Requirements: Compassion/skills to help people focus on the living at New Friends. High School Diploma or equivalent required. Business or marketing-related degree or equivalent professional qualification with 2 to 4 years of experience. Experience in all aspects of developing and maintaining marketing strategies. Technical marketing skills for healthcare/assisted living. Proven experience in customer and market research. Relevant industry knowledge. Must have a desire to work in the health care field. Must be able to read write and speak English fluently. Must be able to work as part of a management team. Ability to work flexible hours as needed.