Ad Operations Specialist

Our Mission

At Palo Alto Networks were united by a shared missionto protect our digital way of life. We thrive at the intersection of innovation and impact solving real-world problems with cutting-edge technology and bold thinking. Here everyone has a voice and every idea counts. If youre ready to do the most meaningful work of your career alongside people who are just as passionate as you are youre in the right place.

Who We Are

In order to be the cybersecurity partner of choice we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption Collaboration Execution Integrity and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest we invite you to join us!

Job Summary

We are looking for an Ad Operations Specialist who will be essential to scaling customer acquisition efforts by ensuring a flawless and efficient launch of high-impact paid campaigns. This role involves owning the execution and optimization of digital media campaigns in our ad-server and paid media platforms. Responsibilities include campaign setup budget management optimization to campaign KPIs audience targeting integration and reporting. You will act as a proactive self-starter managing multiple workstreams in a fast-paced environment to facilitate business growth.

Your Impact

• Campaign Execution & Traffic Management:

  • Meticulously build and launch campaigns ad sets and individual ads across key channels.

  • Manage the technical pipeline of performance marketing initiatives contributing directly to the growth of a sophisticated b2b cybersecurity business.

  • Oversee audience targeting integration manage audience match rates across platforms (TTD Reddit LinkedInMeta Google/YouTube) and curate segments using tools like LiveRamp and Bombora.

• Technical Quality Assurance (QA) & Troubleshooting:

  • Lead the technical QA process for all ad creativeincluding static rich media video and third-party tagsto ensure they meet standards and fire correctly across web mobile and app platforms.

  • Systematically investigate and reconcile data discrepancies between the Google Ad Server DSPs and publisher reporting systems.

  • Be able to resolve complex ad-serving tracking and reporting issues with internal teams and external partners.

• Performance Optimization & Reporting:

  • Monitor and optimize campaigns to ensure they run without issue managing budget pacing to avoid under/over spend and hit campaign KPIs successfully.

  • Utilize Excel/Google Sheets for data manipulation and deliver standardized or custom reports from the Google Ad Server to provide performance insights.

  • Work closely with Campaign Strategists to create media plans based on historical performance data.

  • Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error.

Qualifications

Your Experience

• Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360)

• Deep expertise in DSPs like Display & Video 360 (DV360) The Trade Desk (TTD) and major social platforms including Meta (Facebook/Instagram) LinkedIn and Reddit.

• 3-6 years of dedicated experience in Ad Operations Digital Media Operations or Ad Technology roles.

• Comfort with HTML JavaScript rich media formats VAST/VPAID for video and current cookie/privacy regulations (GDPR CCPA).

• Exceptional candidates will have experience with LiveRamp Bomobra Demandbase and other ABM or Audience focused vendors.

Professional Attributes

• Exceptional level of organization and meticulous attention to detail for error-free trafficking.

• Proven ability to diagnose and resolve complex technical issues under pressure.

• Strong interpersonal skills for managing diverse stakeholder groups and fostering internal and external relationships.

Compensation Disclosure

The compensation offered for this position will depend on qualifications experience and work location. For candidates who receive an offer at the posted level the starting base salary (for non-sales roles) or base salary commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

Were trailblazers that dream big take risks and challenge cybersecuritys status quo. Its simple: we cant accomplish our mission without diverse teams innovating together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need please contact us at .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace and all qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.