Web Strategy Manager
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Job Summary
Company:The Davey Tree Expert Company
Locations:Kent OH
Additional Locations:N/A
Work Site:Hybrid
Req ID:224778
Position Overview:
The Opportunity
The Davey Tree Expert Company is a national leader in tree care and landscape services. With a rich history and a commitment to scientificexpertise we are in a period of rapid growth. Our family of brands includecompanies across the country each with a unique story and a shared commitment to excellence.
We areseekinga strategic and process-oriented leader to take on the newly created role of managingour companys diverse portfolio of public-facing websites.This position will be the central force in developing the strategy documentation and scalable processes for our digital properties.
Who Youll Work With
You will be the central hub for our online properties reporting to the Director of Digital Marketing. You will partner with other in-house digital and content specialists to orchestrate an effective online strategy manage shared resources and ensure a cohesive user experience.
Job Duties
Web & Digital Portfolio Strategy
- Guide the development and execution of the strategic roadmap for our portfolio of websites aligning with businessobjectivesand marketing goals.
- Develop and manage a strategic playbook for integrating newly acquired brand websites ensuring a consistent and effective digital transition.
- Serve as the primary marketing project lead for all web-based initiatives including redesigns platform migrations and new site launches.
- Develop and execute a plan for distinct brands following corporate brand guidelinesthat alignidentity with growth goals.
Vendor & Technology Management
- Managevendor relationships helping to manage budgets define project scopesexternal RFPand ensure high-quality on-time delivery.
- Oversee the technology stack for our websites including Content Management Systems (CMS) and make recommendations to ensure they meet the companys evolving needs.
- Manage our online lead workflow including form functionality database integrations and lead tracking.
- Manage our online hosting and compliance workflow.
- Coordinate domain management for all corporate and subsidiary web properties.
Collaboration & Website Performance
- Partner closely with the SEO and Content Strategy leaders to ensure their strategic initiatives are seamlessly and effectively implemented across our web platforms.
- Champion a positive user experience (UX) on our sites using analytics to drive data-informed decisions for continuous improvement.
- Manage our online analytics workflow (GA4) including performance reporting andstrategicanalysis.
Process & Governance
- Create and document standard operating procedures (SOPs) for website-related activities to improve efficiency and consistency.
- Help establish a governance model for managing content updates and service requests from across the organization.
- Develop a content intake workflow for online content support requests.
Qualifications
- Experience: 5years of progressive experience in digital marketing with a specific focus on website management web strategy or digital property management.
- Education: Bachelors Degree in a related field (Marketing Communications Business etc.)
- CMS Proficiency: Strongproficiencyand experience with Content Management Systems (CMS) such as Umbraco WordPress or an enterprise-level platform.
- Technical & Analytical Skills:
- An understanding of technical SEO principles with the ability to partner effectively with an SEO specialist and translate technical audits into a strategic action plan.
- Proficiency with web analytics platforms (e.g. Google Analytics).
- Familiarity with compliance impacts and implementation such as ADA accessibility GDPR and CCPA.
- Project Management:Demonstratedability to manage complex multi-stakeholderprojects.
- Vendor Management: Proven ability to manage relationships contracts and project roadmaps.
- Collaborative Spirit: A natural collaborator witha track recordof working effectively with cross-functional teams.
- Growth Mindset: You are a proactive problem-solver eager to learn and grow your skills as you help build and streamline our web presence. Experience in a fast-paced growing company is a plus.
Additional Information
We invest in our employees by offering industry-leading training technology and benefits that lead to a rewarding and safe work experience for employees at all levels.
- Group health plans*
- Short-term and long-term disability insurance*
- Life insurance*
- Paid parental leave
- 401k with up to a 4% company match**
- Employee Stock Purchase Plan: opportunity to buy company stock at a 15% discount
- Holidays and paid time off*
- Payroll savings plan*
- Charitable matching gift program*
- Employee referral bonus program *
- Employee Educational Scholarship*
- Davey Family Scholarship*
- 20% discount on all Davey services*
- Cell phone discounts*
- Vehicle purchase discount program*
- Plus so much more!
*All listed benefits available to eligible employees on Day 1.
**Union employees are not eligible for 401k but may be eligible to join pension plans negotiated by local union.
Divisional Overview
The Davey Tree Expert Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to protected class including race color religion sex pregnancy sexual orientation gender identity or expression national or ethnic origin marital or familial status disability status as a protected veteran status as an Aboriginal or Indigenous person or other classification protected by law.
TheDavey Tree Expert Company provides research-driven tree services grounds maintenance and environmental consulting for residential utility commercial and environmental partners in the U.S. and Canada. We care about our clients each other and the world around us. We offer the resources size and stability of a big company while maintaining the culture entrepreneurial spirit and feel of a small one. We invest in our employees by offering industry-leading training technology and benefits that lead to a rewarding and safe work experience at all levels. Wherever you want to grow your career theres a place for you at Davey. To learn more visit .
Accommodations:If requested by employee or otherwise as required by law reasonable accommodations will be made to enable employees with disabilities to perform essential job functions.
If you need assistance at any time please contact us at 1- or at .
Employment Type:Permanent
Job Type:Full Time
Travel Expectations: Up to 25%
Required Experience:
Manager
About Company
With over 130 years of experience, you can rely on Davey’s safe, professional tree services for your home, like tree trimming, tree health inspections, tree removal, tree fertilization, and cabling and bracing. Find a local office near you to schedule a free tree consultation today.
