Staff Engineering Lead

As the Staff Engineering Lead within the Customer Experience team you will provide senior hands-on technical leadership for a frontend heavy team shaping how we build scale and deliver customer-facing experiences across the ASOS apps and website. Were looking for someone who can be immediately productive and help accelerate delivery across the app revamp workstream. 

Youll set technical direction and standards drive architecture and engineering excellence and partner closely with Product Design Engineering Leadership and Data/Analytics to translate customer needs into high-quality outcomes. Youll also play a key role in enabling fast healthy decision-makingworking in a highly collaborative environment that values prototypes over decks and encourages constructive challenge to improve outcomes. 

The ASOS mobile app revamp programme is designed to create a more immersive personalised shopping experience across key customer journeys including the Homepage PLPs PDPs Bag and Search. It focuses on making discovery easier shopping more inspirational and the experience more frictionless with recent releases introducing a more cohesive homepage a dedicated For You experience and more immersive browsing improvements such as larger imagery and simplified interactions. The team is prioritising innovation aiming to lead the market by launching advanced features such as Virtual Try On. The programme is highly impact-led using experimentation and data to continuously validate learn and iterate. 

Key Responsibilities 

• Own and evolve architecture across customer-facing experiences balancing delivery speed with long-term quality 

• Lead the delivery of complex high-impact features end-to-end working hands-on where needed to unblock teams and set engineering standards 

• Partner with Product Design Engineering Leadership and Data to turn customer problems into aligned measurable outcomes 

• Champion an experimentation-first approach embedding A/B testing measurement and iteration into the way teams build and release features 

• Line manage a cross-functional squad of 46 people coaching and developing engineers to deliver high-impact outcomes 

• Drive engineering excellence by turning standards into practical guidance and best practices for performance reliability code quality testing and observability 

• Manage technical risk by addressing dependencies trade-offs and delivery challenges early 

• Shape and continuously improve ways of working across squads fostering alignment consistency and a collaborative high-trust environment that encourages challenge innovation and fast decision-making. 

• Lead a team with an iOS focus in addition to back-end and web work. 

Qualifications :

• Proven experience leading cross-functional engineering teams including setting technical direction across complex customer-facing platforms 

• Previously working at a Staff or Principal level with an engineering architecture or QA background 

• Strong background in front-end engineering ideally in high-scale consumer products with experience building or scaling mobile app experiences (especially iOS) 

• Experience in collaborative product-led cross-functional teams (Engineering Product Design and Data) focused on rapid iteration and continuous discovery 

• Experience designing and evolving scalable front-end architectures balancing short-term delivery with long-term maintainability 

• Track record of delivering high-impact features across core user journeys (e.g. navigation discovery search checkout) with a focus on performance and usability 

• Proven people leadership experience including line management and developing senior engineers through coaching and mentoring 

• Demonstrated experience leading across multiple teams or squads influencing without direct authority and driving alignment at scale 

• Strong understanding of experimentation A/B testing and data-informed decision making using metrics to validate and iterate on solutions 

• Experience improving engineering standards and ways of working turning guidelines into clear practical practices for teams (code quality testing performance optimisation and observability) 

• Comfortable operating in fast-paced evolving programmesmanaging ambiguity motivating teams and making pragmatic trade-offs to drive outcomes 

• Comfortable regularly interfacing with senior and exec-level stakeholders with the ability to communicate technical complexities effectively to the audience 

Additional Information :

BeneFITS

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

Remote Work :

No

Employment Type :

Full-time