Sr Principal Analyst Relations

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Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

Workday is seeking a strategic and highly influential Analyst Relations Director for EMEA to lead engagement with the regions most important industry analysts and advisory firms. This role will shape how the market understands Workdays innovation differentiation and leadership across our emerging AI platform strategy.

As a senior member of the global Analyst Relations function this individual will serve as the primary interface between Workday and the EMEA analyst ecosystem driving high-impact engagements including events influencing key research and ensuring consistent narrative alignment across global and regional stakeholders.

This role requires a strong blend of strategic storytelling executive engagement market intelligence and program execution with a focus on elevating Workdays position in critical evaluations such as Magic Quadrants Waves MarketScapes and 9-Grids.

About You

Key Responsibilities

1. Regional AR Strategy & Execution

• Define and execute the EMEA Analyst Relations strategy aligned to global priorities and regional business objectives

• Act as the regional lead for analyst engagement ensuring strong consistent relationships with top-tier firms (e.g. Gartner Forrester IDC Fosway)

• Partner with global AR leadership to ensure message consistency

• Partner closely with EMEA Marketing Sales PR and Communications teams

2. Analyst Engagement & Influence

• Build and maintain trusted relationships with key EMEA-based analysts and influencers

• Lead strategic briefings inquiries and advisory sessions with senior analysts

• Influence analyst perception through clear differentiated narratives across Workdays platform AI strategy industry capabilities and partner ecosystem

• Ensure strong pre-briefing fact-checking and follow-through discipline across all engagements

3. Evaluation & Benchmark Leadership

• Own EMEA coordination for major analyst evaluations including:

  • Gartner Magic Quadrants & Critical Capabilities

  • Forrester Waves

  • IDC MarketScapes

  • Fosway 9-Grid

• Drive regional readiness stakeholder alignment and execution excellence

• Translate analyst feedback into clear action plans strategic insights and competitive positioning strategies

4. Market Intelligence & Insight Synthesis

• Effective use of Spotlight Oz to deliver actionable insights from analyst interactions to regional and global leadership

• Identify emerging market trends competitive threats and perception shifts

• Partner with Product Strategy and Marketing to ensure insights inform roadmaps messaging and go-to-market strategy

5. Executive & Cross-Functional Partnership

• Act as a trusted advisor to EMEA executives and product leaders

• Prepare spokespeople for high-stakes analyst engagements and events

• Partner closely with:

  • Product Management & Strategy

  • Product Marketing

  • Corporate Communications

  • Regional Sales & Industry teams

6. Event Strategy & Execution

• Lead AR strategy and event execution for major EMEA events (e.g. Workday Rising EMEA Elevate London & industry conferences)

• Design and execute high-impact analyst experiences including 1:1 briefings roundtables and advisory sessions

• Ensure strong pre-event preparation and post-event follow-through

Basic Qualifications

• 812 years of experience in Analyst Relations Product Marketing Strategy or Communications within enterprise technology

• Strong understanding of the enterprise software landscape particularly HCM ERP and/or AI-driven platforms

• Proven experience managing relationships with top-tier analyst firms (e.g. Gartner Forrester IDC Fosway)

• Experience leading cross-functional initiatives and senior stakeholder engagement
  

Other Qualifications

• Demonstrated success influencing analyst evaluations and market perception

• Exceptional executive communication and storytelling skills

• Ability to operate effectively in a matrixed global organization

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

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