Senior Finance Manager, Sales and Marketing
Department:
Job Summary
As the Senior Finance Manager for Sales & Marketing your key areas of responsibility will include:
Sales Performance Analysis
- Analyze bookings ACV ARR revenue pipeline win rates sales productivity and quota attainment.
- Assess performance by region segment channel product and sales team to identify trends risks and opportunities.
- Provide clear recommendations to improve growth conversion productivity and forecast outcomes.
Forecasting and Planning
- Prepare and coordinate monthly quarterly and annual forecasts for supported Sales and Marketing functions.
- Support annual budgeting and long-range planning including headcount program spend commissions and growth assumptions.
- Build scenario models and evaluate forecast accuracy key sensitivities and performance drivers.
Marketing Finance Support
- Monitor marketing spend against budget and forecast explaining material variances and projected outcomes.
- Evaluate marketing investment using pipeline contribution conversion customer acquisition cost campaign effectiveness and return on investment.
- Partner with Marketing leadership on prioritization resource allocation and investment trade-offs.
Business Partnering
- Act as a trusted finance partner to Sales Marketing Revenue Operations and Finance stakeholders.
- Facilitate performance and forecast reviews translating financial data into practical business implications.
- Challenge assumptions constructively and highlight financial risks opportunities and required actions.
Management Reporting and Analytics
- Develop executive dashboards management reporting and concise performance narratives.
- Deliver variance analysis versus Budget Forecast and Prior Year with clear drivers and recommended actions.
- Improve reporting tools models data quality automation and KPI definitions.
Qualifications :
Essential
- Bachelors degree in Finance Accounting Economics Business or a related field.
- Approximately five or more years of relevant experience in FP&A commercial finance sales finance marketing finance or finance business partnering.
- Strong budgeting forecasting variance analysis financial modeling and management reporting experience.
- Advanced Excel skills and demonstrated ability to work with large datasets and complex business drivers.
- Experience in utilizing AI capabilities to drive efficiencies and automate tasks.
- Experience communicating financial insights to senior non-finance stakeholders.
- Excellent analytical thinking attention to detail organization and ability to manage competing priorities.
Desirable
- Experience supporting Sales Marketing Revenue Operations or broader go-to-market teams in a software or technology environment.
- Working knowledge of SaaS and commercial metrics including ARR ACV bookings pipeline coverage win rate CAC and marketing ROI.
- Experience with Power BI Tableau SQL DAX ERP CRM or enterprise planning tools.
- Professional finance qualification or progress toward one such as CPA CMA ACA ACCA or equivalent.
Additional Information :
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.
Remote Work :
Yes
Employment Type :
Full-time
About Company
We are growing! At IFS we are constantly growing to deliver award-winning solutions to hundreds of partners and thousands of customers worldwide! We help companies who want to be their best when it matters most at their #momentofservice. Visit https://ifs.link/IzM0px to find out mo ... View more