Executive, Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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2522 - Executive Programmatic

Role Summary and Impact

About WPP 650

Join an award-winning team at the heart of UK government where your work will genuinely shape lives. As part of WPP 650 youll be part of a supportive collaborative environment that values curiosity kindness and growth. Together we use behaviour change principles to design smarter services influence better decisions and help millions of people across the country.

Named WPP 650 after the 650 UK constituencies the name is a reminder that our work must reflect the full breadth of the country every community every audience. No two days are the same. The challenges are complex the problems worth solving and the learning constant. Youll tackle issues that matter alongside talented colleagues who care deeply about what they do. Its demanding but always rewarding.

WPP 650 is a bespoke agency unit within WPP dedicated to serving the evolving communications needs of government clients. We bring together the best of WPPs talent technology and insights to deliver impactful modern and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact the kind you can point to with pride.

As aProgrammaticAccountExecutivewe will train you inhow to plan and buy Display advertising just bring a can-do attitude and a keenness to learn!You will develop an excellent knowledgeof the display marketplaceand work closely with theProgrammaticSenior Account Executive orAccountManagertocontribute to theplanningof programmatic media willwork towardsbeingresponsible formanagingtheset-upprocess for a campaign from start to live datesuggestingand implementingoptimisationsfor live campaignsto achieve the briefed outcomeand reporting the results back to the client on a weekly will support you throughout this learning journey with online resources an encouraging directmanagerand aclose-knitdisplay team community.

Key Responsibilities:

CampaignManagement

• Usegainedmarketplace knowledge to translate aclientsbrief from the Digital Planning teaminto a Display plan which will achievesuccess for the brand.

• Implementation management and daily optimisation of campaign activity.

• Manage theday-to-day QA process minimizing errors and ensuring consistent andaccurateadherence to process

Client and Partner Management

• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity

• Drive revenue growth through spotting new optimisation opportunities services or products and delivering excellent results.

• Create strong working relationships withdisplay and video media partnerse.g. Google

• Attendinginternal and externaltraining sessionsin persontodevelop platformand marketplace knowledge

Operational Excellence

• Theappropriate useof tools to drive accountability in programmatic buying operational efficiencies and actionable business insights with the scoping of agreed client outputs.

• Ensure financial accuracylearning thebilling process and applying best practice

• Maintain standardsand process throughout the end-to-end campaign lifecycle

• Develop close working relationships with internal teams such asad trafficking team and the reporting team.

Skills and Experience

• Keeps up with the excitingworld of digital marketing

• Proficient use of Excel andPowerpoint

• Ability to manage their time effectively and of working as part of a group

• Attention to detail and excellent communication skills written and verbal

• Affinity for numbers and with an analytical thought process

• Proactive and self-motivated always looking to expanding knowledge and capabilities

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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