EMEA eCommerce Marketing & Content Director

Position Title:EMEA eCommerce Marketing & Content Director

Location:Lyon FRANCE or Maidenhead ENGLAND

Work Arrangement:Hybrid travel: 20%

Employment:Permanent

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of 53000 professionals in 60 countries who are making their mark on some of the worlds most beloved brands including DEWALT CRAFTSMAN STANLEY BLACKDECKER IRWIN LENOX and more.

What Youll Do

We are excited to offer you the opportunity to join our organization asEMEA eCommerce Marketing and Content Director. In this pivotal leadership role you will spearhead the development and execution of our regional eCommerce marketing strategy driving growth innovation and operational excellence across all digital channels and core capabilities.

Role Overview

You will be responsible for shaping and executing the vision for eCommerce growth leading cross-functional teams and ensuring our marketing initiatives are aligned with both global objectives and local market needs.

You will champion a customer-centric approach drive digital transformation and foster a culture of innovation and continuous improvement.

• Your first challenge: defining an ambitious vision for the e-commerce business.

You will collaborate with key stakeholders such as sales eCommerce leads local management and central product teams build markets analysis identify key hurdles and opportunities and then develop a clear roadmap in close collaboration with your key stakeholders

Thanks to your leadership everyone will take ownership of the objectives and commit to the journey.

• Quickly take the reins of the content strategy.

Own the end-to-end content strategy from needs assessment to implementation ensuring all assets are aligned with brand guidelines and served in a timely fashion where it matters to serve our business goals

You will design seamless customer journeys ensure consistent messaging across all markets and channels and oversee the quality of product listings all while integrating SEO best practices.

• Digital marketing campaigns will be a constant in your work.

You will expertly orchestrate demand-generation activities through different channels across our different markets.

You manage substantial budgets optimize brand visibility and monitor performance in real time.

Every product launch becomes an event every pricing strategy an opportunity to strengthen competitiveness.

• The link between local and central teams uniting talent around a shared vision.

Act as the main point of contact with local marketing leaders and their teams ensuring alignment and effective execution of eCommerce initiatives

You support the digital transformation train and coach your team to accelerate their digital maturity while always ensuring the customer is at the heart of every initiative.

Partner with Brand Media Influencer and Agency teams to integrate content and marketing strategies across all touchpoints.

• Finally driven by innovation.

You scrutinize market trends test new levers (AI automation) and instil in your team a culture of continuous improvement and boldness.

Ready to write the next chapter of this story and leave your mark on the e-commerce of tomorrow

Join us!

Who You Are

Profile & Experience

• 15 years in Digital Commerce eCommerce or Omnichannel roles
• Deep experience in digital content and retail media
• Strong understanding of marketplace economics
• Experience managing cross-functional projects across tech marketing and operations
• Strong analytical mindset and performance orientation
• Experience in international distributor-heavy environments preferred

Leadership Capabilities

• Combine digital expertise with commercial pragmatism
• Act and set an example for your team
• Data-driven but execution-focused
• Able to balance global standardization and local flexibility
• Strong stakeholder management across regions

You speak English fluently

What Youll Receive

• An attractive salary & benefits package
• Discounts on Stanley Black & Decker tools and other partner programs
• Excellent opportunities for continuous professional development

How Youll Feel

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow:Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.
• Learn:Have access to a wealth of learning resources including our digital learning portal.
• Belong:Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back:Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in.

Join us!

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 43500 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Global Benefits & Perks
Youll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.