Email Marketing Manager

Job title: Email Marketing Manager

Location: London (Shoreditch)

Reports To: Head of Marketing Campaigns

Salary: 34 - 44k (depending on experience)

Hours: 9:30 am - 5:30 pm Monday to Friday with hybrid working minimum two days a week in the office on Tuesdays and Thursdays.

About D&AD

D&AD is a global non-profit organisation that exists to celebrate inspire and enable excellence in commercial creativity. Through our iconic Pencil Awards learning programmes talent initiatives and global creative community we bring together the worlds most creative thinkers makers and doers to champion the power of creativity to drive progress in business and society.

We are looking for an experienced Email Marketing Manager to lead D&ADs email and CRM marketing strategy helping us deepen audience engagement drive revenue and build lasting relationships across our diverse portfolio of products and programmes.

The Role:

The Email Marketing Manager will be responsible for planning executing and optimising D&ADs email marketing and customer lifecycle communications across Awards Festival Learning Talent and Partnerships programmes and initiatives through the year.

You will own the email channel from strategy through to delivery ensuring the right messages reach the right audiences at the right time. Working closely with colleagues across marketing content product and data you will develop targeted campaigns automated journeys and segmentation strategies that drive engagement acquisition retention and conversion.

This role combines strategic thinking with hands-on execution and is ideal for someone who has experience in and is passionate about customer journeys data-driven marketing and creating highly effective communications.

Key Responsibilities:

Campaign Management Planning & Execution

• Plan build test and deploy email campaigns across D&ADs portfolio

• Own and manage the email campaign calendar and coordinate communications across multiple products and teams

• Work closely with content design and marketing colleagues to develop compelling email campaigns

• Ensure all campaigns are delivered accurately on time and in line with brand guidelines

• Manage A/B testing and continuous optimisation programmes

• Write compelling content for all email campaigns with a sharp eye for what makes people open click and take action.

• Oversee the curation of high-quality imagery to ensure emails are visually appealing and feel right for each audience.

Audience Segmentation & Data Management

• Use audience data - transactional demographic engagement and behavioural insights to identify audience intent predict customer needs and develop lifecycle marketing strategies that increase conversion retention and long-term audience value.

• Work with customer and audience data to develop sophisticated segmentation strategies to deliver personalised communications and continuously improve customer experience and conversion throughout the lifecycle.

• Maintain audience lists and ensure data quality and compliance collaborating with our CRM and Data Lead

• Drive personalisation initiatives using customer behaviour preferences lifecycle stage product interest and engagement history to deliver more relevant and effective customer experiences.

• Develop and maintain segmentation strategies to deliver tailored content to different audience groups effectively.

• Partner with internal stakeholders to identify audience opportunities and behavioural insights

Marketing Automation & Customer Journeys

• Own the design build and optimisation of sophisticated automated customer journeys triggered communications and lifecycle programmes across D&ADs diverse portfolio of products audiences and markets.

• Manage a high volume of concurrent email campaigns and workflows ensuring communications are coordinated audience-led and aligned with commercial priorities across Awards Festival Learning Talent and Partnerships.

• Develop and continuously refine complex nurture programmes that move prospects and customers through multiple stages of consideration enquiry application purchase retention and advocacy.

• Create and manage sophisticated audience segmentation and personalisation strategies leveraging behavioural demographic engagement and transactional data to improve relevance and performance.

• Partner with product sales and marketing teams to map and optimise customer journeys across both B2B and B2C audiences identifying opportunities to increase conversion engagement and lifetime value.

• Lead testing and optimisation of customer journeys automation logic messaging timing and audience pathways to improve efficiency and marketing effectiveness at scale.

• Ensure CRM and marketing automation platforms are structured and utilised effectively to support business growth operational efficiency and a best-in-class customer experience.

Reporting & Optimisation

• Use HubSpot to manage campaigns and workflows end-to-end proactively seeking ways to get more out of the platform.

• Monitor and report on key email performance metrics including: open rates CTR; conversions revenue attribution engagement and retention

• Analyse performance and campaign outcomes using data to inform future strategies optimise engagement and provide actionable recommendations for improvement

• Use testing insight and data to continuously optimise campaigns and journeys

Copywriting

• Email is your primary canvas. Youll write compelling human copy across campaigns nurture sequences and operational sends always with a clear sense of what you want the reader to think feel or do next.

• Beyond email youre someone who genuinely loves writing and can turn your hand to other formats when needed whether thats a punchy paid social ad a short website update or a quick landing page headline.

• You bring consistency of tone across everything you touch helping to maintain D&ADs brand voice.

• You proofread and sense-check copy across the teams output ensuring accuracy and quality in everything that goes out the door.

Stakeholder Management

• Collaborate with cross-functional teams across the organisation

• Advise internal stakeholders on email best practice and customer communications

• Manage briefing approvals and delivery processes

• Ensure communications remain audience-focused and commercially effective

About You:

Were looking for an experienced email and CRM marketer who thrives in a fast-paced environment and is comfortable managing a high volume of communications across multiple products audiences and customer journeys simultaneously.

You will bring:

• Significant experience in email marketing CRM lifecycle marketing or marketing automation roles within a complex B2B organisation ideally across education events or multi-product environment.

• Proven experience managing high-volume email programmes across multiple products and audience segments balancing competing priorities while maintaining exceptional attention to detail.

• Strong expertise in designing building and optimising sophisticated customer journeys automated workflows nurture programmes and triggered communications.

• Experience developing complex audience segmentation and personalisation strategies using behavioural demographic engagement and transactional data.

• A strong understanding of lead generation and lead nurturing with experience moving prospects through consideration enquiry application and purchase journeys.

• Confidence working across both B2B and B2C audiences adapting messaging and customer journeys to different audience needs and behaviours.

• Experience using CRM and marketing automation platforms to deliver scalable data-driven marketing programmes.

• Strong analytical skills with the ability to interpret campaign performance identify opportunities and translate insights into action.

• Excellent project management and organisational skills with the ability to manage multiple campaigns stakeholders deadlines and approval processes simultaneously.

• A proactive solutions-focused mindset and the confidence to challenge recommend improvements and drive best practice across email marketing and customer communications.

• Excellent written communication skills and a strong understanding of how to create compelling customer-focused messaging that drives engagement and conversion.

Ideally youll also have experience working across learning programmes events professional development products or creative industries and a passion for delivering exceptional audience experiences through smart effective communications.

D&AD is committed to diversity equality equity inclusion and respect for all. Providing a work environment in which all employees are treated with fairness respect and dignity and which is free of discrimination victimisation bullying and harassment. At D&AD we are interested in every individual bringing their Whole Self to work and this includes you! Please email to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working Immigration Asylum and Nationality Act you will need to provide appropriate documentation that proves that you are eligible to work in the UK.

Due to the number of applications we receive we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion.

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