Ecommerce Experience Specialist

At Food LionAssociates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion and in return we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.

Position Summary

This role is responsible for the Food Lion ecommerce shopping experience on all platforms (web and app). Key focus areas include identifying future site and app optimization opportunities to improve the customer shopping experience from first click through last mile; analyzing performance across platforms and campaigns; and optimizing how Food Lion shows up on the marketplace to drive sales growth with 3P partners. All the above require close coordination with FL marketing FL and ADUSA merchants ADUSA Product and ADUSA partnerships/strategy teams.

Principle Duties and Responsibilities

Day to day:

• Track and report overall business performance vs. KPIs (sales penetration uniques MAUs transaction size etc) monitor site and program mechanical performance (open rate CTR online coupon usage etc.) and customer feedback from multiple sources (operations customer relations social media dOSAT NPS 3p reviews etc.).
• Supports implementation of site updates scheduling bugs/fixes new features and benefits.
• Leads the monitoring and mining of customer feedback channels site analytics and market research to identify problems and opportunities frame potential solutions and build a compelling case for change to various ecommerce customer experiences.
• Understands the needs of Food Lions eCommerce shoppers and identify opportunities to enhance the experience including product assortment (hot bar floral catering local/organic healthy).
• Identifies and supports team initiatives to enable sales of unique/new items in eCommerce.

eCommerce experience Evolution:

• Identify opportunities provide input and influence direction of mobile and online functionality to address site performance opportunities and to support long-term e-commerce and digital growth strategy.

Marketplace

• Serves as the day-to-day business lead with marketplace partners including promotions funded opportunities and platform enhancements.
• Lead recommend and direct internal functional updates from 3rd parties. This includes but not limited to ratings and reviews.

Basic Qualification

• Minimum of three to four years of e-commerce experience.
• Project management and/or experience in managing 3rd party agencies and partners.
• Computer proficiency in Microsoft Office Suite MS Project and Outlook.
• Working knowledge of Sitecore is a strong plus.
• Experience working with offline retailers in an e-commerce environment.

Preferred Qualification

• At least 7 years retail merchandising or marketing experience.
• Experience with Google Analytics UX or Adobe or other related software experience. Adobe Photoshop IDesign Dreamweaver etc.
• Experience with building and enhancing online user experiences.

Education

• Bachelors degree or equivalent experience.

Experience

• 5-7 years retail merchandising or marketing experience.
• Data analytics experience related to retail digital marketing or eCommerce.

Skills and Abilities

• Familiarity with web-based content management system and web analytics.
• Knowledge and proven successful experience with digital marketing and online merchandising best practices including experience with mobile analytics and reporting.
• Proficient in optimizing web and app platforms to improve site experience driving customer engagement and satisfaction.
• Strong project management organization and attention to details with the ability to work well with corporate and cross functional teams as well as outside agency partners.
• Strong analytical skills and ROI driven; including experience reviewing campaign performance results and making recommendations for future action.
• Ability to manage multiple projects and priorities in parallel while working in a fast-paced environment.
• Proven success in bringing a strategic vision to life.
• Excellent communication and diplomatic management skills.
• 5 years of experience with a broad range of digital marketing channels for retail business or large brands.
• Strong relationship-building skills.
• Highly proficient in Microsoft Office Suite including Excel and PowerPoint.
• Strong understanding of web analytics consumer behavior and enhancing user experiences.
• Experience in managing a promotion from the ideation.
• 10% travel needed

Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race color religion sex (including pregnancy childbirth and related conditions) national origin age disability sexual orientation veteran status gender identity or gender expression or any other characteristic protected by law.

If you have a disability and require assistance in the application process please contact our Recruiting Department