Demand Generation Lead

Key Responsibilities 

1. Demand Generation Strategy & Programs 

• Own the global AI demand generation strategy and translate it into programmatic initiatives campaigns call-out sessions and targeted outreach programs. 

• Partner with Marketing to ensure always-on targeted campaigns aligned to priority accounts and industries. 

• Own execution tracking and reporting of demand generation activity across all channels. 

2. Team Leadership & Field Enablement 

• Lead coach and develop the demand generation and market development team setting cadence targets and standards of excellence. 

• Enable sellers with actionable messaging collateral and outreach strategies and drive adoption among field teams who are not naturally inclined toward demand generation. 

• Translate AI value propositions into simple customer-relevant conversations and support sellers in customer-facing scenarios where needed. 

3. AI-First Market Development & Account-Based Outbound 

• Direct a net-new account motion into energy utilities manufacturing aerospace field service and asset-intensive industries working named account lists inbound leads and intent-triggered targets. 

• Champion account-based outbound: deep account research multi-touch sequences and creative plays (direct mail personalized video) that cut through the noise and earn a reply. 

• Operationalize intent data when a target account is researching predictive maintenance field service automation or compliance AI ensure the team follows up with custom timely sequences built around that signal. 

4. Messaging & Industry Context 

• Ensure AI messaging is industry-led and problem-focused not purely product-driven. 

• Partner with Product Marketing to refine clear compelling narratives for the field and continuously adapt messaging based on market feedback. 

• Drive market research hot topics timely trends and compliance deadlines in the industries we serve and feed it into messaging and campaigns. 

5. Field Cadence & Operating Rhythm 

• Establish and drive a structured global cadence for demand generation activity (call-out sessions pipeline reviews execution tracking). 

• Influence field teams to consistently allocate time to pipeline creation based on coverage gaps. 

• Ensure accountability without direct authority through strong stakeholder influence across regions and time zones. 

6. Pipeline Management & Quality 

• Monitor pipeline creation quality and progression across CQ cycles and drive pipeline hygiene visibility and forecast integrity. 

• Support opportunity progression through structured reviews and feedback ensuring every handoff to AEs includes context marketing can reuse. 

7. Data Process Tooling & Feedback Loops 

• Build and refine demand generation processes from scratch where needed using data and analytics to optimize pipeline creation and conversion. 

• Leverage the AI-first stack (CRM intent analytics and AI tools) to improve execution and reporting. 

• Maintain a tight feedback loop between field marketing and product identifying what works iterating rapidly and turning frontline intel into better campaigns. 

How Youll Work 

Youll lead inside an AI-first marketing operation thats being built from the ground up. That means: 

• AI-powered research and personalization. Copilot and Claude help the team research accounts draft personalized outreach and build sequences faster than they could manually. 

• Intent-driven prioritization. Outbound prioritizes accounts that are in-market built around what theyre actively searching for. 

• Multi-channel plays. Email LinkedIn phone video and direct mail with a bias toward experimentation over spray-and-pray. 

• Tight feedback loops. Frontline intel on whats landing directly shapes targeting messaging and campaign strategy. 

Ways of working: operates as a highly hands-on leader with strong cross-functional influence; works across global time zones; based in or near a major IFS office (London/Staines Stockholm Chicago Paris) on a hybrid model (minimum 3 days in office); acts as the bridge between strategy and execution. 

Qualifications :

What Were Looking For 

Experience & Skills 

• Proven experience in B2B enterprise software demand generation sales or GTM roles ideally in AI data cloud or platform solutions. 

• Track record of leading or building demand generation / BDR / market development teams and motions not just reporting on pipeline. 

• Strong understanding of enterprise sales processes and seller behavior. 

• Experience building and executing programmatic account-based demand generation initiatives. 

• Strong data-driven mindset with the ability to build and optimize processes from scratch. 

• Experience working in global matrixed organizations. 

Core Competencies 

• Leadership that combines strategic direction with hands-on execution willing to build run and iterate directly alongside the team. 

• Highly resilient and self-motivated able to operate in ambiguity and handle pushback. 

• Strong influencer and communicator able to drive behavior change across the field without direct authority. 

• Ability to translate complex AI concepts into simple compelling industry-relevant narratives. 

• Strong ownership mentality and bias for action with high energy drive and ambition. 

• Account-based mindset values sharp researched outreach over high-volume templates while maintaining the discipline that consistency requires. 

Preferred 

• Experience in industries such as Manufacturing Construction Energy Aerospace & Defense or other asset-intensive sectors. 

• Exposure to AI-led solutions and complex multi-product sales environments. 

• Curiosity about industrial markets our buyers respect people who understand their world. 

Additional Information :

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.

Remote Work :

No

Employment Type :

Full-time