Content Operations Manager, IFS Copperleaf

IFS Copperleaf helps some of the worlds largest organisations make better strategic decisions. Our AI-powered decision analytics software enables clients to optimise investment planning and asset management aligning decisions with corporate strategy to deliver the highest value. At IFS Copperleaf were collaborative customer-focused and passionate about creating solutions that have a real-world impact.

The Content Operations Manager builds and runs the engine behind IFS Copperleafs content marketing: the governance workflows and measurement that let us produce buyer-relevant content at scale and grow organic demand.

Youll partner with Product Marketing Campaign Customer Marketing Field and Digital teams to make content planning production and performance consistent and measurable.

Key responsibilities will include:

Content Operations and Governance

• Run a central content calendar and governance framework covering all marketing content production.
• Set content standards messaging guidelines and AI-assisted development processes and drive team adoption.
• Streamline workflows to cut production cycle time and review the content inventory quarterly retiring outdated assets.

Content Delivery and Organic Growth

• Audit and rationalise existing content by persona industry buying stage and program and coordinate delivery of lead magnets and multimedia assets.
• Build SEO AEO and GEO best practices into content workflows and manage a monthly publishing cadence aligned to priority personas and industries.
• Enable Sales and Regional Field teams to use programme-aligned content with opportunities.

Performance and Reporting

• Define and track content KPIs including organic traffic rankings conversions MQCs engagement and influenced opportunities.
• Report regularly to marketing and sales leadership with recommendations on where to invest optimise or retire content.
• Use AI tools and marketing technologies to analyse performance and scale impact.

Qualifications :

• Extensive experience of B2B marketing in content marketing or marketing operations preferably in enterprise software SaaS or asset management.
• Proven track record building content calendars governance and workflows that improve speed and consistency of content creation.
• Working knowledge of SEO and a strong interest in AEO and GEO.
• Data-driven approach to measuring content performance with hands-on experience using AI tools in content processes.
• Excellent communication and stakeholder management skills in a global matrixed organisation.

Preferred skills:

• Experience with IFS or similar enterprise software ecosystems or the energy utilities transportation or infrastructure sectors.
• Experience with CMS SEO and analytics platforms and CRM or marketing automation tools (e.g. Salesforce HubSpot).

Additional Information :

We believe that coming together as a community in person is important for innovation connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.

Remote Work :

Yes

Employment Type :

Full-time