Analytics Director

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

2548 - Analytics Director

ABOUT WPP & OPENDOOR

At WPP were constantly reinventing the future of creativity on an ever-broader canvas bringing together unrivalled talent resources and skills to provide an integrated offer of communications experience commerce and technology.
Over the last decade we have developed a dedicated global client practice with the mission of accelerating WPPs impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a clients specific needs and challenges providing easy access to the right capabilities. And thats why weve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon building on their respective strengths and visions. Whether at WPP or at Amazon every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact for them to innovate learn thrive and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity fueled by our industry-leading approach to People Platforms and Process. OpenDoor spans across all WPP agencies and disciplines such as media business consultancy communications and brand strategy tech and commerce public relations and production.

OpenDoors values are built from Amazons own 16 Leadership Principles and WPPs core values of Open Optimistic and Extraordinary. Together when WPPs Creative Transformation meets Amazons next-level customer centricity our people come together to challenge and impact whats done today and build a better future.

By joining OpenDoor not only are you joining a cross-function team partnering with one of WPPs top five global clients but you are also taking a step to challenge yourself and the world around you every day working in the most unusual way on some of Earths most ambitious opportunities in marketing tech media business and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join ourOpenDoorteam. This is aFull Time position based in London. This role plays a crucial part in supporting WPPs mission to deliver consistency delivery excellence and best in class service for Amazon in every country across its diverse businesses. This role reports to the EU Measurement/Analytics Lead.

RESPONSIBILITIES

• Build and apply a deep understanding of marketingobjectivesto support clients with comprehensive measurement and testing plans.

• Recruit manage and develop 1-3 analysts ensuring high-quality output and efficient workflow.

• Lead the creation of clearrobustand thought-provoking campaign reviews and insights and show the wider team/clients how to improve effectiveness.

• Exhibit deep understanding of marketing platform testing and targeting abilities and act in a consultative capacity in their implementation

• Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.

• Be a reliable day-to-day point of contact for clients and maintain robust client relationships.

• Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions including contracts and SOWs.

• Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.

• Be responsible for translating client briefsto identify the most appropriate measurement methodologies includingbrandliftdigitalattributionand measurement& derivationof various exposure metrics such asmulti-media reachattention &other metrics.

• Evaluate measurement capabilities ensuring a solid understanding of their statistical robustness and limitations.

• Develop experimental designs including A/B testing multi-cellliftstudies and geo-testing with a strong grasp of the underlying statistics andlogisticsrequiredfor robust implementation.

• Deliver best in class analytical capabilities across the wider Measurement team including the use of new methods techniquestoolsand systems.

• Be conversant with the basics of AI and its integration into measurement methodologies including leveraging AI-driven tools for predictive modelingoptimisation and insights generation.

• Work with the strategy planning and activation teams to ensure the learnings frompreviousanalysis are fed back into future planning cycles.

• Lead target setting and benchmarking for future campaign performance based on historical trends and drivers of performance beyond marketing levers.

QUALIFICATIONS

• You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Including strong understanding of statistics - hypothesis testing descriptivestatisticsand distribution theory

• Experience in analytics measurement data science or a related field

• Excellent knowledge ofadvancedmeasurement methodologies includinglift studies geo testsmeasurement frameworks learning agendas testing methodologiesdigital attributionmarketing mixmodellingand knowledge of various campaign metrics.

• Client relationship skills.

• Good working knowledge of media owner measurement capabilities and the ability to evaluate their statistical reliability.

• Exceptional written communication skills with the ability todistillcomplex analytical concepts into clear actionable insights for technical and non-technical audiences.

• Proficiencyin SQL and R/Python along with advanced Excel skills.

• Experience managing people fostering collaboration and leading by example.

• Effective project management skillsto manage resources and timelines effectively.

BONUS POINTS

• Experience with cloud technologies such as AWS

• Holding a degree(s) in a quantitative field: Statistics Mathematics Economics Engineering Physical Science or Computer Science

• Experience with digital ad technologies (SA360 GA Campaign Manager DV360 Meta Business Manager) site analytics and tools

• Proven understanding and experience with digital ad platforms APIs

• Knowledge of market research methodologies

• Speaking any European languages

• Be an active member of relevant industry bodies ( EffectivenessMRS Media Research Group) and attend training and events.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( more information on how we process the information you provide.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

#LI-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.