AI Campaigns Strategist

Summary: Were looking for a marketer whos genuinely curious about AI-driven demand generation and wants to build deep hands-on experience executing campaigns for IFSs Industrial AI portfolio. Youll execute multi-channel demand gen programs helping run campaigns pull and analyze performance data and support channel mix audience segmentation and reporting. This is an execution-focused role: youll bring energy organization and fresh ideas. An ideal launchpad for someone who wants to take the next step in their B2B marketing career.

Essential Duties and Accountabilities: Run multiregion campaigns supporting planning managing execution and optimizing performance. 

Typical responsibilities will include:

• Managing cross-channel accounts based demand gen campaigns nurtures and webinars
• Select channels and tactics leveraging email paid social paid digital video.
• Manage audience segmentation buyer journey and budgets.
• Deliver test and trial new approaches to demand gen driving engagement across IFS target accounts.
• Analyzing performance insight for assigned programs and recommend optimizations 
• Deliver Ads and emails and copy which resonate with buyer segments
• Using AI and martech tools to speed up and improve execution quality; supporting process technical and workflow improvements with Marketing Ops
• Building and maintaining performance reporting dashboards; pulling data and metrics to support stakeholder reporting
• Preparing materials (data pulls slides summaries) for executive updates the campaign lead owns final delivery and messaging

Qualifications :

• Hands-on experience in demand gen campaign execution
• Ideally B2B tech background agency or in-house
• Relevant experience with some focus in B2B campaign execution
• Experience of display social programmatic video and email marketing full funnel campaigns and nurture programs
• Genuine Interest in or exposure to AI powered marketing tools and workflows preferred
• Some exposure to full-funnel marketing channels display social programmatic video email
• Comfortable pulling and reviewing data to spot trends and surface basic insights; able to juggle multiple concurrent workstreams under supervision
• Experience with Martec - CRM marketing automation or ABM platforms 
• Self-starter with a strong ability to prioritize perform and willingness to get stuff done
• Good copy skills; able to brief/iterate imagery and shortform video
• Confident outgoing personality that can integrate with a busy team environment

Additional Information :

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.

Remote Work :

No

Employment Type :

Full-time