Affiliates Specialist

Affiliates Specialist Upper-Funnel & Emerging Channels Performance Media
Manchester - Hybrid Working
Contract: Full-time
Closing date:31st July 2026
Recruitment Partner: Olivia Wilson

Are you ready to take your career to the next level Join Boots as an Affiliate Specialist inManchester!

At Boots we work every day to build a brilliant environment for our people empowering them to make a difference for our customers and colleagues. As part of our Marketing team you will play a pivotal role in shaping our affiliate strategy leading innovative initiatives that drive engagement and sales.

In this exciting role you will report to the Affiliates Manager and manage an Affiliate Executive. You will lead the upper-funnel side of our Affiliate channel focusing on content partnerships influencer subnetworks and comparison shopping services. Your insights will help us navigate the evolving landscape of AI-driven shopping journeys ensuring Boots remains at the forefront of innovation.

• Lead the strategy delivery and optimisation of our upper-funnel affiliate partnerships - spanning content publishers influencer subnetworks and CSS - using data-driven insights to shape planning execution and performance improvements.
• Own the LLM pillar of the affiliate strategy tracking how AI-driven and conversational search is changing discovery and recommendation and shaping our approach to ensure Boots is well-positioned within emerging LLM-powered shopping journeys.
• Build and manage strong relationships with our affiliate network content and influencer subnetwork partners CSS providersand emerging tech providers to unlock incremental growth opportunities.
• Support the long-term development of the channel continuously identifying opportunities to innovate test new modelsand evolve the affiliate strategy in line with wider performance media goals.
• Manage and develop an Affiliate Executive providing day-to-day line management coaching and performance support while working collaboratively with another Affiliate Specialist to share best practice and contribute to a high-performing team.

• Experienced Affiliate marketing professional with a proven ability to lead upper-funnel channels such as content influencer subnetworks or CSS within complex or high-growth digital environments.
• Proven people management experience with the ability to line manage coach and develop team members to deliver strong performance and growth.
• Comfortable leading cross-functional initiatives and engaging confidently with senior internal stakeholders and commercial partners.
• Curious about and engaged with the impact of AI and LLMs on search discovery and affiliate marketing with the ability to translate emerging trends into practical strategy.
• An effective communicator and collaborator capable of influencing others.

At Boots we believe in your potential. Youll have opportunities for career development and growth supported by a culture that values learning and innovation.

Rewards designed for you

• Boots Retirement Savings Plan (up to 12% company contribution)

• Generous employee discounts for you and a family member

• Enhanced maternity/paternity/adoption leave pay

• Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.

Theres lots more in our benefits and discounts MyBoosts there to give you that little lift in your everyday. Find out more at Exclusions may apply; eligible roles only.

A bit about us
At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive.

Whats next
If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. We are open to discussing part-time and job share options. If you require additional support during the application and interview process we are happy to provide reasonable adjustments to help you be at your best.

We hope to hear from you soon.

Be brilliant with Boots.