Account Director Consumer PR

About Ogilvy

Ogilvy part of WPP has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising public relations relationship design consulting and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC signifying its ability todeliver creative solutions that drive unreasonable impact for clients and is a WPP company (NYSE: WPP). For more information visit and follow us on LinkedInXInstagram and Facebook.

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

Account Director
Consumer PR

Department: ConsumerPR & Influence

Location: London

Contract Type: Fixed-Term 12-Months

Full Time/Part time: Full Time

Reporting into: Business Director / Client Partner




The Role:

As an experienced Account Director on a significant Technology project youll champion earned first thinking crafting and executing impactful culturally relevant PR and creator activations. Youll play a pivotal role in leading a diverse portfolio of earned creator workshops targeted mailers and seasonal parties. This role demands a strong focus on event organisation adept talent management and an understanding of the creator economy. Given the nature of the work you must also be tech and AI savvy identifying and leveraging cutting-edge opportunities for the brand.

Youll lead a team build strong client relationships and drive innovative strategies that generate buzz and deliver measurable results. This is a dynamic and energetic role offering great opportunities to learn and develop within a fast-paced and innovative environment. You will be responsible for fostering a positive and collaborative work environment within the account management team encouraging open communication and constructive feedback. You will manage relationships with third-party vendors to ensure the agency delivers high-quality work that meets client expectations. You will also act as a liaison between the client and the agencys internal teams providing clear communication and direction to ensure all parties are aligned on project goals and timelines. You can see opportunity in risk and youre not afraid to be brave and challenge your clients to want to achieve optimal results.

Key Responsibilities:

• Inspire & Lead:Mentor a team to develop and execute breakthrough earned first PR & Creator activations and events.
• Event Leadership: Lead and execute earned creator activations including conceptualising organising and delivering memorable workshops impactful mailers and seasonal parties.
• Client Partnership:Build trusted advisor relationships with clients understanding their business and anticipating their needs. Guide them across media social and earned creator communications.
• Creative Strategy:Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences.
• Data-Driven Optimisation:Monitor campaign performance leveraging data and analytics to optimise results and demonstrate ROI.
• Innovation & Trends:Stay ahead of industry trends in earned media creator marketing events AI and technology identifying new opportunities to enhance project effectiveness.
• Budget Management:Manage client budgets effectively ensuring campaigns and events are delivered on time and within budget.
• Inclusivity:Champion inclusiveness diversity and equity in all aspects of work.

Requirements:

• Extensive experience in consumer PR and earned creator strategies with a proven track record of driving successful campaigns and events for major brands.
• Proven experience in successfully organising and executing a variety of events including workshops experiential activations and large-scale parties with a clear understanding of managing both paid and earned talent within an event structure.
• Demonstrable expertise in talent management from negotiation and contracting to execution of deliverables.
• Tech-savvy with a keen interest and understanding of AI and emerging technologies.
• Share and use media and earned creator knowledge to guide clients on what you believe is the best for their brand.
• Deep understanding of consumer and creator behaviour and ability to develop creative strategies that resonate with target audiences.
• Demonstrated ability to think earned first and create campaigns and events that generate organic buzz and foster authentic creator engagement.
• Strong leadership communication and interpersonal skills with the ability to manage diverse teams and client relationships.
• Excellent project management skills with the ability to manage multiple projects and events simultaneously.
• Data-driven mindset and analytical skills with the ability to translate insights into actionable strategies.
• Knowledge of industry trends and best practices in PR creator marketing events and technology.
• Champion inclusiveness diversity and equity in all aspects of work.
  
  

How we help you Thrive:

• 25 days annual leave 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to 25.00 per month towards physical or online exercise class membership Unmind membership LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance