Senior Medical Marketing Manager
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Role Purpose
Lead and drive Thailands Medical marketing team to initiate develop and execute Eucerin hospital business to drive sales and Derm recommendation. Lead scientific support detailing and study in corporate with Global / EM Medical team local Consumer Marketing team local Detailing team and Ethical team to align strategic direction and plan to achieve KPIs
- Lead Eucerin Medical marketing strategy NPD for professional direction concept and execution plan so as to drive Eucerin sales and strengthen doctor recommendation.
- Monitor & analyze business situation with recommendation to keep competitive advantage at all time
- Develop KOLs and DOLs to be strong advocacy for Eucerin.
- Responsible in all communication activities to doctors & consumers in hospitals (Detailing tools symposium clinical study activation master design POSM packaging) to ensure all the execution is implemented effectively according to marketing plan.
- Lead cross-functions to implement integrated campaign align priorities for each category so as to ensure the implementation at point of sales level is implemented according to brand direction
- Responsible for Eucerin Bottom line to deliver profitable result and ensure A&P is effectively spent
- Responsible for total Eucerin demand forecast together with SC Sales and Trade Marketing especially for NPDs to ensure achieving sales target and minimize OOS & write-off.
- Lead training team to develop competitive & practical training module & ensure all the training implemented effectively according to brand direction
- Close connect with Global / EM Medical Team to ensure plan is fit to the market. Leverage strong dermatologist recommendation in Thailand to strengthen leading positioning.
- Design and execute a sustainable Detailing Strategic model for Thailand that align with ASEAN & Global direction.
- Lead coaching develop competency and build marketing teams (Hospital channel) engagement for better team performance and initiate adequate measures.
- Bachelors degree in Pharmaceutical Sciences or a related field
- Minimum 10 years of experience in Marketing
- Regional or multi-country experience is an advantage
- Strong leadership and people management skills
Location: 6th and 7th Fl. Sathorn Square Office Tower 98 North Sathorn Road Silom Bangrak Bangkok 10500
Required Experience:
Manager
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
