Manager, SEM

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create anOpen environment by Balancing People and Client Experiences by Cultivating Trust.

o LeadOptimistically by Championing Growth and Development to Mobilize the Enterprise.

About Openmind:

Openmind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlés media function. Core to the solution is the advanced best data and technology capabilities fuelled by WPPs investment in AI to maximise the impact of Nestlé media investment.

AsSEM Manager you will grow all aspects of Paid Search activity for one of our biggest regional clients providing insights strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.

Responsibilities of the role:

• Responsible for creating leading and activating the search innovation/test & learn roadmap that delivers on business goals and takes overall search strategy to advanced level including but not limited to automation data driven activation automated bid management conversion optimisation etc.

• Lead the end to end search business for the client with a team of activation specialists

• Key POC for clients in SEM related issues

• Lead all SEM discussions and conversations with the clients local and global teams

• Provide strategic SEM Approach as part of integrated digital strategy to Comms Planning Director

• Understanding of the relationship between Paid Search and other online and offline marketing channels and activities especially with organic search and ideas for effective coordination

• Monitor and have oversight of paid search activities in all markets

• Complete daily run rates across a variety of accounts with ongoing optimizations recommendations and actionable insights and strategic POVs

• Provide on-time and insightful reporting to clients on key metrics and agreed KPIs

• Ongoing client servicing including but not limited to optimisation and campaign progress prompt response to client and internal questions related to paid campaigns

• Work closely with internal cross-functional teams including media planners bidding team and SEO team to enhance search effectiveness.
  
  What you will need:

  • At least 5 years of experiencein a digital marketing role with a focus on SEM

  • Google Ads Search & Google Ads Fundamentals Certification

  • Experience in running high-volume campaigns across Google Ads (AdWords) Bing Ads UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360 Kenshoo etc.

  • Proven experience of on-going campaign optimisation to improve business objectives such as ROAS and CPA. Able to deliver across a range of touch points; sales store visits online submissions downloads etc

  • Strong analytical mindset with attention to detail around data insights and actions

  • Great presentation and communication skills

• Life at WPP Media

  Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events.

  WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

  We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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  While we appreciate all applications received only those candidates selected for an interview will be contacted.

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