Launch Partner
Job Summary
At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.
1. Brand Strategy & Campaign Execution
- Translate high-level brand plans into localized marketing programs utilizing local segmentation data and analytics.
- Design test and rapidly adapt promotional tools tailored specifically to the nuances of the Nephrology and Rheumatology therapeutic areas.
- Break out of single-domain silos by managing both the high-level data translation and the practical frontline application of marketing materials.
2. Sales Team Enablement & Field Excellence
- Run continuous scientific messaging workshops to upskill the contract sales force.
- Provide direct in-field support to ensure the sales team delivers a standardized high-impact scientific message to clinicians.
- Monitor field execution performance against frontline KPIs adjusting coaching and tools responsively.
3. Frontline Account Ownership & Hospital Access Acceleration
- Act as the strategic commercial engine for a dedicated portfolio of target hospital accounts ensuring zero territory or portfolio overlap.
- Serve as a trusted advisor to core Nephrologists and Rheumatologists to build strong product confidence and bypass hospital formulary barriers.
- Own the last-mile listing process by navigating complex institutional hospital frameworks to accelerate local formulary approvals.
4. Cross-Functional Synergy & APAC Network Integration
- Act as the central operational hub connecting local field insights back to our APAC Network tools local Medical Enablers and the ICX Partners digital campaign network.
- Collaborate closely with the Head of Business Enablement and ICX Enablers to leverage commercial excellence analytics and data visualization tools.
- The Hybrid Mindset: A strong proven blend of strategic thinking (data translation campaign localization segmentation) and frontline commercial drive (KOL relationship development presentation mastery account navigation).
- Agile Collaborator: Proven ability to manage complex interdependencies. You excel at working cross-functionally and acting as a unifying hub between external vendors strategic leads and contract sales teams.
- Communication & Influence: Excellent scientific and commercial communication skills with the credibility required to engage high-level TAEs)
- Resilience & Agility: Thrives in ambiguous launch settings values quick testing and adaptation of promotional tools and is deeply motivated by hitting frontline KPIs.
- Language: Be able to communicate in Thai with TAEs and related STHs
- Accelerated Career Development: Gain high-visibility experience co-piloting a critical multi-indication launch under Roche Thailands agile model.
- Dual Skillset Mastery: Break out of a single-domain silo by proving your capabilities as both a brand strategist and an account-level business driver.
- Strategic Exposure: Opportunity to interface directly with APAC regional networks and influence local commercial excellence capabilities.
A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.
Lets build a healthier future together.
Roche is an Equal Opportunity Employer.
About Company
F. Hoffmann-La Roche AG is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has bearer shares listed on the SIX Swiss Exchange. The company headquarters are located in Basel.