Brand Manager Dry Eye Portfolio

JOB SUMMARY

The Brand Manager Eyecare will shape and accelerate the growth of AbbVies Eyecare portfolio in Thailand with end-to-end accountability for brand strategy launch excellence lifecycle management and in-market performance. Combining strategic thinking with hands-on execution this role converts customer patient market and competitive insights into differentiated plans that strengthen brand value and deliver sustainable business growth.

As the strategic lead for the assigned portfolio the Brand Manager will influence across a matrix organization and align Sales Medical Affairs Market Access Finance Supply Chain Regulatory Affairs Business Excellence and Area/Global teams behind a clear brand ambition. The role offers the opportunity to lead high-impact launches build trusted external partnerships develop new growth opportunities and improve outcomes for patientswhile maintaining the highest standards of ethics quality and compliance.

KEY RESPONSIBILITIES

Marketing Product and Launch Management

• Set the long-term brand ambition and own the end-to-end strategy for assigned Eyecare products across launch growth maturity and lifecycle optimization.
• Translate global and Area strategy into a locally relevant insight-led annual brand plan with clear priorities investment choices milestones and measures of success.
• Lead launch excellence for new products indications and line extensions from early market shaping and readiness planning through execution and post-launch optimization.
• Develop a deep understanding of patients customers the treatment pathway market access dynamics competitors and emerging trends; commission market research where needed and convert insights into action.
• Define differentiated positioning value propositions segmentation targeting channel strategy and core messages for priority customer groups.
• Design and execute integrated customer-centric and omnichannel campaigns that strengthen engagement support field execution and maximize brand impact.
• Identify portfolio indication market-development pricing packaging and partnership opportunities that can unlock sustainable growth and long-term value.
• Establish performance dashboards and lead regular business reviews; use leading and lagging indicators to identify risks optimize investment and initiate timely corrective action.
• Provide senior stakeholders with clear decision-oriented updates on performance strategic choices opportunities risks and progress against milestones.

Budget Forecast and Supply Management

• Build and manage the annual brand budget allocating resources to the highest-value opportunities and maintaining disciplined control of spend.
• Partner with Finance and Sales to develop robust sales forecasts scenario plans and business cases grounded in market assumptions and performance drivers.
• Recommend pricing and pricing-adjustment strategies that balance patient access competitiveness revenue growth and gross-profit objectives.
• Track investment effectiveness and forecast accuracy proactively addressing variances and reallocating resources when priorities change.
• Collaborate with Supply Chain and Logistics on demand planning inventory management sample availability and continuity of supply particularly during launch and growth phases.

Scientific Engagement and External Partnership

• Partner with Medical Affairs and Area/Global teams to ensure brand strategy is informed by robust science relevant evidence and evolving standards of care.
• Build and sustain trusted compliant relationships with key opinion leaders professional societies healthcare institutions and relevant patient or health organizations.
• Develop local external-engagement and expert-development plans that support education scientific exchange market shaping and responsible brand growth.
• Contribute to advisory boards speaker programs congresses and scientific meetings in close partnership with Medical Affairs and in full compliance with applicable requirements.

Training and Capability Development

• Translate strategy into high-quality product disease-state customer-engagement and launch-readiness training for AbbVie and distributor field teams.
• Partner with Sales Force Effectiveness Training Medical Affairs and Sales leadership to identify capability gaps and deliver practical learning that improves execution.
• Ensure all training content is scientifically accurate customer-relevant engaging and aligned with approved brand strategy and compliance standards.
• Select and lead external agencies with clear briefs governance timelines quality standards budgets and performance indicators.

Cross-Functional Leadership and Collaboration

• Lead the cross-functional brand team and create shared ownership of priorities decisions milestones and outcomes across Sales Medical Affairs Market Access Finance Supply Chain Regulatory Affairs Business Excellence and other partners.
• Influence without direct authority constructively challenge assumptions resolve trade-offs and maintain momentum in a complex matrix environment.
• Partner with Regulatory Affairs to prioritize new-product indication and packaging submissions and support readiness for approval and launch.
• Collaborate with Market Access on value creation and appropriate engagement with priority accounts institutions and payers.
• Translate brand strategy into focused actionable guidance for the field and partner with Sales leadership on goal setting prioritization capability needs and performance tracking.
• Maintain a strong external orientation through regular field visits and customer engagement using first-hand insights to improve strategy and execution.

Quality Compliance and Governance

• Ensure all marketing launch digital agency and promotional activities comply with AbbVie policies approval processes industry codes and applicable laws and regulations in Thailand.
• Embed quality and compliance by design across planning execution documentation vendor management safety-monitoring collaboration and internal audit readiness.
• Complete required business processes and training on time including relevant approval expense and learning systems.
• Role-model AbbVie values ethical decision-making patient centricity accountability and a speak-up culture

Qualifications :

• Education: Bachelors degree in Pharmacy Science Health Sciences Business Marketing or a related discipline; an MBA or relevant postgraduate qualification is an advantage.
• Industry experience: At least 5 years of experience in the pharmaceutical or healthcare industry including a minimum of 3 years in product management brand management or a comparable commercial role within a multinational environment.
• Launch capability: Demonstrated experience supporting or leading product launches new indications or major lifecycle initiatives with evidence of translating strategy into execution.
• Therapy-area exposure: Experience in Eyecare specialty care or hospital-based markets is preferred.
• Market understanding: Strong knowledge of Thailands pharmaceutical and healthcare environment.
• Strategic and commercial acumen: Strong capability in insight generation strategic planning financial management forecasting performance analysis and prioritization.
• Leadership: Proven ability to influence without authority align diverse stakeholders manage ambiguity and deliver through cross-functional teams.
• Communication: Excellent communication presentation facilitation and negotiation skills.
• Languages: Professional fluency in Thai and English with the ability to collaborate effectively with local Area and Global stakeholders.
• Ways of working: Curious resilient collaborative accountable and comfortable operating at pace while maintaining sound judgment and attention to detail.
• Digital capability: Proficiency in Microsoft Office and comfort using data omnichannel platforms content-creation tools and responsible AI-enabled tools to improve decision-making and execution.
• Mobility: Willingness to travel domestically and internationally for field engagement business meetings and product training as required.

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time