DTC & Marketing Controller

The purpose of the DTC & Marketing Controller role is to ensure profitable predictable and sustainable growth across Etons global DirecttoConsumer business spanning eCommerce Retail and Marketing.

The role acts as a strategic business partner supporting senior stakeholders with financial insight performance steering and datadriven decisionmaking to maximise sales margin and return on invested capital across the full DTC value chain.

ABOUT US
Eton is a global brand with an omnichannel presence founded in Sweden in 1928. Its exclusive shirts and accessories reach customers online in own brand stores and in the worlds major multi-brand platforms and department stores. Read more on

Our company culture promotes an open environment by all of us being transparent respectful honest and trusting.

THE IDEAL CANDIDATE
We always look for those who will best fit into our company culture and who shares our core values:

ONE ETON: we work together we win together
EMPOWERING: we show respect for others
WORK SMART: we say yes to the right challenges the right way
QUALITY-DRIVEN: we exist to offer high-quality products and to do high-quality work in every touchpoint
CUSTOMER-COMMITTED: the customer is always the most important person in the room
PROGRESSIVE: we are innovative and always have the future in mind

IN ADDITION TO SHARING OUR CORE VALUES YOU ARE

• Analytical - you thrive on turning data into insight and making numbers tell a story
• Proactive - you spot deviations early and act before they become problems
• Structured - you bring order to complexity and can manage multiple workstreams with precision
• Solution-oriented - you focus on actionable recommendations not just observations
• Collaborative - you build trust across functions and naturally step into a business partnering role

RESPONSIBILITIES
Endtoend DTC performance ownership covering financial and commercial performance across eCommerce Retail and Marketing including sales margin costs customer metrics and profitability.

Budgeting and forecasting across DTC ensuring predictability transparency and proactive actions to deliver against targets (sales COGS marketing spend OPEX and CAPEX). KPI framework & performance tracking continuously developing and refining KPIs dashboards and performance tools to support decisionmaking and followup against goals and OKRs. Data quality availability and trust securing accurate and reliable data across financial systems and business intelligence platforms used within the DTC organisation. Business partnering & analytics enablement serving as the goto person for analytical needs automating recurring reporting and enabling teams to become more datadriven. Business cases & decision support delivering factbased analyses for stores markets campaigns projects and investments with clear recommendations and actions. Crossfunctional collaboration working closely with other business controllers and department leaders to represent both DTC and Etons overall best interest.

ABOUT THE POSITION
This is a full-time position on a 12-month fixed-term contract with the possibility of extension. The role is based at Etons Stockholm office Riddargatan 10 and reports to the Head of Commercial Business Intelligence & Development.

EXPERIENCE AND QUALIFICATIONS

• You hold a degree in Business Administration Finance Economics or a related field
• You have 35 years of experience in business controlling financial analysis or a similar analytical role ideally within retail eCommerce or consumer-facing businesses
• You have strong experience in budgeting forecasting and performance follow-up and are comfortable owning a full P&L perspective
• You are proficient in Excel and experienced with BI tools such as Power BI with a genuine interest in building dashboards and automating reporting
• You have a solid understanding of key commercial and financial KPIs across DTC channels including eCommerce Retail and Marketing
• You communicate complex data clearly and confidently to senior stakeholders both in Swedish and English

HOW TO APPLY
Are you the right candidate Please apply in the system. For any questions please reach out to Head of Commercial Business Intelligence & Development Jacob Dahl We review applications on an ongoing basis.