Digital Analyst
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Job Summary
Digital Analyst - E-commerce performance
Scandinavian Airlines (SAS) is looking for a Digital Analyst to strengthen our Digital Sales organization and support the continuous optimization of our e-commerce performance. As part of SASs broader digital transformation this role will play a key part in enabling a more data-driven insight-led commercial organization.
You will work at the intersection of business data and technology helping e-commerce teams understand performance identify opportunities and make better decisions across the digital customer journey. This includes delivering actionable insights improving tracking and reporting foundations attribution models and supporting experimentation and optimization initiatives across web app and marketing channels.
This role is suited for someone who enjoys hands-on analysis working close to the business and collaborating across functions in a fast-paced digital environment with the opportunity to shape how data is used to drive commercial impact at scale.
Challenges you will work on:
- Turning large volumes of digital and ecommerce data into clear actionable insights that support daytoday decision making
- Understanding and optimizing complex customer journeys across multiple touchpoints and channels
- Ensuring high-quality tracking and data reliability across digital platforms in collaboration with product digital and IT teams
- Balancing adhoc insight requests with recurring reporting needs in a fast-paced environment
- Supporting teams in becoming more data self-sufficient through improved dashboards and reporting solutions
- Helping stakeholders interpret performance correctly and avoid misreading metrics or attribution results
- Working in a testandlearn culture where experimentation iteration and learning from failures are encouraged
- Exploring how AI and automation can streamline recurring reporting and free up time for higher-value analysis
Key Responsibilities:
- Analyze ecommerce performance with a focus on conversion rate (CR) and cost per acquisition (CPA)
- Deliver regular reports and adhoc analyses to ecommerce managers and other stakeholders
- Conduct funnel journey and behavioral analyses to identify optimization opportunities
- Support campaign and attribution analysis together with paid media and performance teams
- Enable and improve self-service reporting using Google Analytics and related tools
- Verify implement and troubleshoot tracking using Google Tag Manager
- Support setup analysis and followup of A/B tests and experiments
- Collaborate closely with ecommerce product digital and IT teams to align measurement and insights with business needs
- Contribute to maintaining and evolving existing KPIs and support the definition of new ones when needed
- Identify and implement opportunities to automate recurring reports and data workflows reducing manual effort across the team Explore and test AI-assisted tools and methods to enhance analysis reporting efficiency and insight generation
The Team
Youll join a growing Digital Sales team within eCommerce responsible for driving digital revenue through performance marketing optimization of our web and app channels SEO/SEM and data-driven analytics. We work closely with Digital/IT Brand & Marketing Partnerships Inflight and Analytics and the wider Commercial organization to deliver aligned high-impact initiatives. Together were building a modern and scalable digital ecosystem that supports SASs global commercial goals.
To be successful we believe you have
- Experience working hands-on with Google Analytics and a good understanding of core ecommerce metrics
- The ability to analyze data and translate it into clear insights that support business decisions
- Basic experience with SQL and a willingness to continue developing your technical skills
- Hands-on experience with A/B testing and an understanding of experimentation principles
- Confidence working with tracking and tagging especially using Google Tag Manager
- A pragmatic problemsolving mindset and enjoyment in digging into details when needed
- Strong collaboration skills and the ability to work with multiple stakeholders across different teams
- Openness to feedback learning and experimenting in a fast-paced fail fast environment
- Good communication skills enabling you to explain data and insights to both technical and non-technical audiences
- Exposure to BI or visualization tools such as Looker Power BI or similar
Its a plus if you also have:
- Experience working with BigQuery or other cloud-based data warehouses
- Familiarity with experimentation or CRO tools (e.g. Optimizely VWO or similar)
- Basic knowledge of Python or R for data analysis or automation
- Experience working with attribution models or media performance analysis
- Previous experience in ecommerce travel or large-scale digital environments
- Interest in continuously improving how data tracking and insights are used across teams
- Experience using AI tools to supported data analysis documentation or reporting workflows
- Interests in automation of data pipelines or report generation using Python SQL scheduling or BI tool features
Why SAS
At SAS we offer extensive opportunities for professional development in an international fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits including:
- Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
- Health & Wellness: Access to health and wellness benefits including a newly renovated gym with complimentary classes such as CrossFit and yoga.
- Discounts: Receive discounts from a wide range of brands as well as on transportation to and from airports airport shops hotels and car rentals.
- Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant café and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running tennis outdoor gym sessions kayaking and stand-up paddling with equipment available free of charge.
- Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station and commuter trains alongside a network of cycle paths.
Our Culture at SAS
At SAS we are dedicated to caring for each other delighting our travelers and driving the transformation towards sustainable aviation. As a future colleague on our team youll join a culture where we work collaboratively towards common goals recognize each others contributions and celebrate successes. Our focus is on safe sustainable and punctual execution and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive grow and take ownership of your work. Join us at SAS and be part of shaping the future of aviation!
Additional information
- Deadline for application: 29/05/2026. Please send us your CV as soon as possible as interviews are conducted continuously and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email due to GDPR regulations.
- Desired start date:As soon as possible.
- Position: Fulltime (100%) starting with a 6-month probation period.
- This position is based in Frösundavik Solna (Stockholm) and you will be expected to work onsite. Remote work may also be an option depending on the agreement made with your manager.
Come and fly with us!
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Why SAS
Additional information
Required Experience:
IC
About Company
Scandinavian Airlines, usually known as SAS, is the flag carrier of Denmark, Norway and Sweden. SAS is an abbreviation of the company's full name, Scandinavian Airlines System or legally Scandinavian Airlines System Denmark-Norway-Sweden.
