Channel Manager

About the Client

Our client is a leading and diversified conglomerate in Sri Lanka recognized for its strong market presence operational excellence and contributions across multiple industries while maintaining high standards of corporate governance and business performance.

Job Overview

The Channel Manager P-ON will be responsible for developing and executing a winning sales strategy for the Premium On-Trade channel delivering revenue growth . The role will focus on building a future-ready sales organization strengthening route-to-consumer strategies and driving strong partnerships with key customers and external stakeholders.

Key Responsibilities

Lead the development and execution of strategic annual and integrated commercial plans for the Premium On-Trade channel.

Identify and unlock growth opportunities through strong insights in collaboration with Commercial and Trade Marketing teams.

Drive Route-to-Consumer (RTC) effectiveness aligned with channel and category ambitions.

Build and develop a high-performing sales team ensuring strong capability development and succession readiness.

Champion digital and technology initiatives including Sales Force Automation (SFA) and Business Intelligence tools.

Strengthen Revenue Management including pricing pack architecture promotions and mix optimization.

Embed channel and customer centricity ideal channel classification and customer segmentation.

Lead Sales & Operational Planning / IBP ensuring execution readiness across short- and mid-term horizons.

Qualifications

Bachelors degree in a relevant field

Postgraduate qualification (MBA / PG Diploma in Marketing Sales or Management) an added advantage

57 years of commercial experience within Sales and Trade Marketing within FMCG / Beverage / Alcoholic Beverage sectors

Proven experience in managing the Premium On-Trade channel (Hotels Restaurants Bars Clubs)

Strong commercial acumen and analytical capability

Proven leadership and people development skills

Experience in revenue management customer partnerships and execution excellence

Strong communication skills; English proficiency essential

Interested candidates may send their CV to