CRM Campaign Manager
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Job Summary
Description -
Job Summary
The CRM Campaign Manager is responsible forplanning coordinating and executing email campaigns end to end from intake and strategy alignment through approvals deployment and post-send performance review. This role acts as theorchestratorbetween marketing strategy creative development and operationsensuring campaigns are executed accurately on time and in line with business priorities.
Responsibilities
Campaign Planning & Intake
Own campaign intake and translate business objectives intoclear execution plans.
Define campaign scope audiences cadence priorities and dependencies.
Ensure campaign requirements (offers messaging regions timing) are documented and aligned before build begins.
Cross-functional coordination
Partner with Creative Copy CRM and SFMC Development teams to ensure accurate execution.
Manage timelines dependencies and handoffs across teams.
Serve as the primary point of contact for campaign status risks and escalations.
Workflow & Approvals Management
Manage approval workflows across internal stakeholders and business partners.
Ensure feedback is consolidated prioritized and clearly communicated to execution teams.
Confirm final approvals before deployment and enforce governance requirements.
Deployment Oversight
Oversee campaign setup and deployment readiness in SFMC (handled by developers owned by Campaign Manager).
Validate that campaigns meet all requirements prior tosend including:
Audience and suppression logic
Offer accuracy and segmentation
Deployment date time and priority alignment
Coordinate deployment communications and confirm successful sends.
Performance & Optimization
Review post-send performance results (deliverability engagement revenue where applicable).
Share insights with stakeholders and identify optimization opportunities.
Support testing strategies (A/B tests subject lines offers creative).
Process & Operational Excellence
Ensure campaigns follow documented production and compliance processes.
Identify process gaps and recommend improvements to increase efficiency and quality.
Support documentation reporting and audit readiness as needed.
Education & Experience Recommended
- Four-year or Graduate Degree in Marketing Communications Business Administration Computer Science or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 4 years of work experience preferably in Interactive marketing online customer service or a related field.
- Experience managing campaigns within Salesforce Marketing Cloud or comparable platforms.
- Proven ability to manage multiple campaigns simultaneously.
- Excellent organizational communication and stakeholder management skill.
- High attention to detail and comfort working in structured process-driven environments.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (Spain)Travel -
NoRelocation -
NoEqual Opportunity Employer (EEO) -
HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal
Required Experience:
Manager
