Senior Content Lead

Potentiam is a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa Romania India and Brazil we offer international exposure real career progression and the opportunity to work with high-performing global teams.

We combine global opportunity with local support - giving you the chance to grow make an impact and build a long-term career in a business thats scaling fast.

Global clients. Clear progression. Real opportunity.

Our client is a global leadership-focused organisation helping businesses close the leadership gap - ensuring they have the right people capability and mindset to perform at their best.

They partner with organisations navigating complex transformation supporting the appointment and development of leaders who drive growth operational excellence and strong cultural alignment.

Today they operate as an integrated leadership ecosystem - helping businesses not only find exceptional talent but also develop and sustain high-performing leadership for the long term.

We are looking for a Senior Content Lead to take ownership of content strategy and execution across a dynamic multi-brand environment.

This is a high-impact role focused on content planning editorial delivery and maintaining high content standards across the business. You will work closely with senior leadership to translate commercial priorities into clear actionable content that drives visibility engagement and growth.

Content Strategy & Execution

• Lead content planning and editorial delivery across multiple brands
• Translate commercial priorities into clear actionable content plans
• Own and manage the content calendar adapting to business needs
• Act as the final quality gatekeeper for all written content

Content Systems & Repurposing

• Build scalable systems to maximise the value of existing content
• Turn insights case studies and internal material into high-impact assets
• Create content that supports sales marketing and brand positioning
• Develop and maintain a centralised content library

Commercial & Market Insight

• Capture insight from client-facing teams and translate it into valuable content
• Identify key themes trends and opportunities to inform content strategy
• Ensure content is driven by real market intelligence

Audience & Engagement

• Develop content that strengthens engagement retention and growth
• Support campaigns thought leadership and brand visibility
• Help shape clear content journeys and user experiences

Essential:

• Proven experience in a senior content editorial or content strategy role
• Strong B2B experience (professional services or insight-led businesses preferred)
• Excellent writing and editing skills with strong editorial judgement
• Strong commercial awareness and understanding of content performance
• Experience managing multiple content streams or brands
• Confident working with senior stakeholders

Desirable:

• Experience in consulting executive search or leadership-focused environments
• Experience building content systems and repurposing workflows
• Exposure to membership platforms or community-led content models

This is a strategic business-critical role where content is central to growth not just a support function.

Youll have real ownership visibility and the opportunity to shape how content drives commercial impact across the business.

Cape Town (Hybrid)
09:00 17:00 BST

Required Experience:

Senior IC