General Manager – B2C SaaS

Role Overview
The General Manager will play a critical leadership role across revenue growth product development operations and company scaling initiatives. This position is ideal for someone who thrives in small startup-like environments enjoys solving complex business challenges hands-on and has proven experience scaling SaaS businesses. The role offers a unique opportunity to work directly with the CEO influence company strategy and potentially grow into a future CEO position.

Revenue & Growth (Primary Focus)

• Drive sustainable revenue growth across B2C SaaS and self-serve B2B products
• Lead growth initiatives related to:
  1. Product-Led Growth (PLG)
  2. Marketing-Led Growth
  3. Customer Acquisition
  4. Retention & Monetization
• Optimize and scale growth channels including:
  1. Affiliate Marketing
  2. Communities
  3. Organic Acquisition
  4. Product Conversion Funnels
• Partner closely with Product and System Operations teams to enhance user experience and improve growth metrics
• Analyze product and business performance data to identify new growth opportunities and improve decision-making

Leadership & Operations

• Oversee company operations workflows automations and scaling initiatives
• Collaborate effectively with technical leadership and engineering teams
• Support operational excellence across departments
• Help build scalable systems and internal processes to support company growth
• Contribute to strategic planning and execution alongside the CEO
• Support hiring and team expansion initiatives as growth targets are achieved

• Experience in B2C SaaS (preferred) or B2B SaaS with strong Product-Led Growth (PLG)
• Experience with self-serve subscription-based products
• Strong understanding of PLG environments where users sign up test via free trials and purchase independently
• Experience scaling startups or autonomous business units

Scaling Experience

• Scaled teams from approximately 1020 to 3040 employees
• Supported ARR growth.

Technical & Leadership Fit

• Comfortable working closely with engineering and technical teams
• Strong communication with technical stakeholders and customers
• Hands-on ownership-driven mindset
• Comfortable in lean fast-paced startup environments
  

• Is proactive and execution-oriented
• Solves problems directly and takes initiative
• Balances strategic thinking with hands-on execution
• Understands sustainable company growth

• Competitive base salary
• Performance-based bonus structure (OTE)

• Eastern Europe
• South Africa
• Also open to candidates aligned with European time zones

• Fluent English communication skills (C1)
• Strong leadership and operational capabilities
• Experience in PLG-led SaaS environments
• Ability to collaborate cross-functionally

• Direct mentorship from experienced leadership
• Clear path toward a future CEO role
• High-impact role influencing company growth and strategy
• Strong performance-based earning potential